Business Administration

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https://hdl.handle.net/20.500.14540/21

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ANTECEDENTS OF GREEN PURCHASING BEHAVIOR AND SELECTION ATTRIBUTES OF GENERATION Y AND Z CONSUMERS
(2023-04) ARYAL, DIPESH
The gap in the literature is that there is limited understanding of the green purchasing behavior antecedents among generation’s Y and Zconsumers, and there is limited research on this generation’s selection attributes related to green purchasing when making eco-friendly (green) purchases decisions. Similarly, no in-depth study has been done on Nepal to figure out what makes people buy green products and how they choose them. Hence, this research aims to close that knowledge gap by identifying the factors that influence Gen Y and Gen Z consumers' behavior while making green purchasing.
BRAND SUSTAINABILITY AND ITS IMPACT ON PURCHASE INTENTION TOWARDS APPAREL BRAND
(2023-04) ANGBO, NUMA
Sustainability has become an essential component of a brand's image and reputation in recent times, instead of being merely a passing trend. The concept of sustainability gained significant attention during the modern environmental movement, which criticized the unsustainable nature of present-day societies, where the way resources are utilized, economic growth, and consumption patterns pose a threat to the health of ecosystems and the welfare of future generations (Meadowcroft, 2023).
CAREER COMPETENCIES AND CAREER SUCCESS AMONG SERVICE SECTOR EMPLOYEES
(2023-04) GIRI, PRATIMA
Career competence is the ability of an employee to adapt to their career in a way that allows them to complete tasks that advance their career or to meet their own career development needs (Fugate & Kinicki, 2008). Career competencies can be clearly differentiated between job related skills and work competencies, which are focused on completing a job successfully, as they relate to the individual's career as a whole.
DETERMINANTS OF QUALITY OF WORK LIFE OF EMPLOYEES IN DHAKA INDUSTRY
(2023-04) KARKI, BINJU
Production of hand woven Dhaka is being lowered as it has to compete with the machine printed Dhaka. There is the mass production of machine printed Dhaka in relatively lower cost. The traditional essence of Dhaka is in the state of getting disappeared. So there is a need of enhancing and supporting the tradition as well as the skills of Dhaka weavers.
GREEN MARKETING AND CONSUMER PURCHASE INTENTIONS FOR FAST MOVING CONSUMER GOODS IN KATHMANDU
(2023-04) THAKUR, PRATIBHA KUMARI
Globally, the challenges of increased awareness and the need for sustainable consumption have riddled the fast-moving consumer goods industry as consumers are able to connect the impact of their consumption on their health and the environment to their daily lifestyles. Numerous researches have been conducted in recent years on the study purchase intentions towards green products.
IMPACT OF ADVERTISEMENT ON CONSUMERS’ BUYING BEHAVIOR THROUGH PERSUASIVENESS, BRAND IMAGE, AND CELEBRITY ENDORSEMENT IN NEPAL
(2023-04) DHAMI, POOJA
In the current diverse landscape, it is challenging for marketers to convey promotional messages and information to consumers without employing advertisements. This difficulty can be attributed to globalization and the abundance of multiple platforms available for contemporary audiences. Modern customers today have access to a plethora of marketing stimuli as a result of the international economy.
IMPACT OF LEARNING AGILITY AND ORGANIZATIONAL LEARNING CULTURE ON EMPLOYEE ENGAGEMENT IN NEPAL
(2023-04) SUBEDI, KESHAV
This paper studied the relationship between learning agility, organizational learning culture, employee engagement and the performance of the employees. It was found that learning agility and employee engagement were the best predictor for better employee performance.
THE IMPACT OF ONLINE CONSUMER REVIEW TOWARDS PURCHASE INTENTION: A STUDY IN COSMETICS PRODUCTS IN NEPAL
(2023-04) PUDASAINI, POOJA
The primary factors that are speculated to impact customer purchasing behavior are security, confidentiality, trust and the quality of the products. Trust is considered to be the most crucial of all these. Various businesses and countries now sell online. As the number of online companies has grown, so has the number of consumers.
IMPACT OF ORGANIZATIONAL SOCIALIZATION TACTICS ON ORGANIZATIONAL COMMITMENT
(School of Management (SOMTU), 2021-11) Deoja, Neharika
Organizational socialization is the process by which an individual acquires the social knowledge and skills necessary to assume an organizational role (Van Maanen & Schein, 1979). Organizational socialization, or onboarding, is the process by which newcomers become full-fledged, productive organizational members (Lousis, 1980; Van Maanen and Schein, 1979). Although socialization occurs whenever employees change roles or cross boundaries within an organization (Van Maanen & Schein, 1979), it is most intense when one first joins an organization (Bauer et al., 1998).
IMPACT OF VLOG MARKETING ON THE TRAVELING INTENTION OF PEOPLE IN KATHMANDU
(2023-04) SHAH, DEEPA
Since the introduction of Vlogs, many influencers have been raised on internet or social platforms such as YouTube, Facebook, Instagram, and TikTok to share their personal experiences, but our organization has lately realized the fact of utilizing these platforms for marketing and brand building.
INSTITUTIONAL ENVIRONMENT AND ENTREPRENEURIAL INTENTION OF YOUTHS IN NEPAL
(2023-04) ARYAL, PRAMOD
In the context of entrepreneurship, understanding intentions is crucial because it reflects the willingness of individuals to engage in entrepreneurial activities, which is a precursor to venture creation. However, in Nepal, there is a lack of in-depth research on how institutional environments influence entrepreneurial intentions. This gap in the literature highlights the need for further investigation into the relationship between institutional environments and entrepreneurial intentions.
ORGANIZATIONAL LEARNING AND EMPLOYEE JOB PERFORMANCE IN SERVICE SECTOR
(2023-04) RANJIT, NIVA
Align employee job performance with organizational learning, there needs an intervention of organizational learning culture within the organization. It has that potential to bring these two facets together for the organization to run smoothly. Organizational culture applies to any organization which is practiced by every and any member of the organization. Each organization has different patterns and customs to which the employees should abide by with satisfaction for a gratification.
PERCEIVED SUSTAINABILITY KNOWLEDGE AND PROPENSITY FOR CONSCIOUS CONSUMERISM
(2023-04) ADHIKARI, SWASTI
The decision on whether to purchase a product or service is impacted by whether the attributes of a commodity or service fit into the consumer’s knowledge of what is sustainable. There is a considerable research gap in addressing the aforementioned. Also, customers have become more knowledgeable and conscious about the environment and sustainable products in developing countries.
TALENT MANAGEMENT AND EMPLOYEE TURNOVER INTENTION IN NEPALESE INFORMATION AND COMMUNICATION TECHNOLOGIES (ICTs) SECTOR
(2023-04) TRIPATHI, MANJILA
Retaining employees has grown to be a significant concern for human resources departments in businesses worldwide. Employee turnover not only lead to loss of an employee however it also incurs additional costs such as recruitment, training, and development expenses, as well as the experience gained by the employee on the job. In the current, fast-paced business environment, where firms are always evolving to meet shifting customer expectations and business situations, employers need employees that can adapt to changes.
TEAM EFFECTIVENESS AND EMPLOYEE PERFORMANCE IN NEPALESE TELECOMMUNICATION INDUSTRY
(2023-04) GURUNG, SILIMA
The concept that building strong and effective management and production teams will increase productivity, job happiness, and profitability has caused the need for teamwork to rise quickly. Even though it is thought to have potential, little research has been done in the developing world to determine how it affects worker performance, particularly in the telecommunications sector.
TECHNO-STRESS AND ITS IMPACT ON ROLE STRESS AND EMPLOYEE PERFORMANCE AMONG GOVERNMENT STAFFS OF KATHMANDU VALLEY
(2023-04) SHAKYA, ALINA
Technostress has been a growing problem since then, as companies rapidly adopt new technology and companies roll out new upgrades frequently. In context of Nepalese service sector, it is found that number of research were conducted relevant to this study. But mostly they were mostly related to the job stress and its impact on job performance but no specific research was conducted on technostress and its impacts on job performance. So this study is put forward attempting to fill the existing research gaps.
USER-GENERATED CONTENTS (UGC) AND FOREIGN TOURISTS` DECISION TO VISIT NEPAL
(2023-04) CHAUDHARY THARU, BIPLOV
Due to lack of research in this field, its importance is not known among the Nepalese tourism marketers. The old and traditional marketing tool are not enough to promote Nepal as one of the best tourism destinations in the world. Hence, the specific purpose of this study is to ascertain the extent to which Perceived Trust and Attitude towards UGC impact foreign tourists` decision to visit Nepal.

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