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Item A case study on the effectiveness of television advertising in Kathmandu valley (with reference to Nepal television, Kantipur television and image channel)(2011) Thakuri, Ranjeeb; Iswor Raj LohaniItem A COMPARATIVE STUDY OF LOAN MANAGEMENT ON NEPALESE COMMERCIAL BANKS(Shanker Dev Campus, 2024) Manisha Gyawali; Dr. Binita ManandharThis study provides an analysis of loan management and profitability at Nepal Investment Mega Bank Ltd. (NIMBL), Kumari Bank Ltd. (KBL), and Agricultural Development Bank Ltd. (ADBL), identifying errors in their credit risk management practices and suggesting corrective measures. Loan management, which encompasses both on-balance sheet and offbalance sheet activities, aims to maximize the bank's risk-adjusted rate of return while keeping credit risk within acceptable limits. This study examines the relationship between various financial variables, including the credit deposit ratio (CDR), non-performing loan ratio (NPLR), cash reserve ratio (CRR), capital adequacy ratio (CAR), bank size (SIZE), return on assets (ROA), and return on equity (ROE). Using both descriptive and causal research designs, data from annual reports and official websites for the period 2011/12 to 2020/21 were analyzed through financial ratios, descriptive statistics, correlation analysis, t-statistics, and multiple regression analysis. The findings revealed that ADBL demonstrated the most consistent asset growth and maintained a CDR below the 80% threshold. NIMBL also kept its CDR under 80%. ADBL had the highest average NPLR at 4.61%, while KBL had the lowest at 1.90%, indicating superior loan management by KBL. All three banks met the capital requirements set by NRB. ADBL exhibited lower liquidity risk and earned more from asset utilization, whereas NIMBL's investors saw higher returns from equity investments. The study concludes that credit flow was consistent across the banks during the study period. While early years showed higher NPL ratios, adequate provisions mitigated credit risk. Profitability, measured by ROA and ROE, remained stable. The analysis found positive relationships between ROA and variables CDR, NPLR, CRR, CAR, and SIZE, with CRR and CAR being statistically significant. Conversely, CDR, NPLR, CAR, and SIZE had negative relationships with ROE, with CRR showing a positive relationship. Keywords: Credit Deposit Ratio, Non-Performing Loan Ratio, Cash Reserve Ratio, Capital Adequacy Ratio, Bank SizeItem A comparative study on advertisement & salea practices of Automobiles in Nepal ( with reference to Hyundai & KIA Cars)(2013) Basnet, Bishnu; Devraj ShresthaNot availableItem A study of banana marketing in Kailali, District(2011) Shrestha, Dipendra Prasad; Padam Kant JoshiNot availableItem Item A study of toothpaste marketing in Narayangarh (with reference to Close-up toothpaste)(2012) Shrestha, Reema; Not availableNot availableItem A study on advertising, sales & promotion of paints in Nepal (with special reference of Asian Paints Neapl)(2012) Sapkota, Tulsi Prasad; Narayan Kumar pradhanNot availableItem A study on buying decesion making with respect to motorbike purchase in Dhangadhi (A study with reference to Hero Honda and Yamaha Brand)(2014) Ojha, Gyanendra; Padamkant JoshiNot availableItem A study on consumers preference towards various brands of instant noodles in Bharatpur Municipality(2012) Ghimire, Padam Pani; Bhawani Shankar AcharyaNot availableItem A study on distribution Channel of Pharmaceuticals product in Nepal(2009) Dhungana, Milan Kumar; N. K. PradhanNot availableItem A study on impact of advertising on consumer’s attitude (with special reference to Wai Wai instant Noodle at Kathmandu valley)(2012) Pradhan, Bibek; Kailash AmatyaNot availableItem A study on market situation of brand Sathi Noodles in Kathmandu Valley(2011) Subedi, Tika; Kailash P. AmatyaNot availableItem A study on pepsi consumers behaviour (with special reference to Birgunj)(2013) Jugeshwar ShahNot availableItem A study on profit planning mechanism of NTC(2014) Timalsina, Raju Prasad; Kamal Deep DhakalNot availableItem Advertising Activities Practiced in Tourism Sector by Nepal Tourism Board in Nepal(Faculty of Management, 2008) Timilsina, Raja RamchandraNot AvailableItem Advertising and Consumer Behavior (A Comparative Study of Wai-Wai and Mayos Noodles in Kathmandu)(Department of Management, 2013) Singh, RadhikaNot availableItem Advertising and consumer behaviour (with special reference to electronic media)(2014) Budhathoki, Yadav; Bishnu Gopal KhimbajaNot availableItem Advertising and sales promotion of cars in Nepal ( A study of Laxmi Intercontinental with special reference to Hyundai santro)(2014) Khanal, Krishna Raj; N.K. PradhanNot availableItem Advertising and Sales Promotion of Motorbikes in Nepal (With Special Reference to Bajaj Motorbikes, Nepal)(Department of Management, 2009) Shahi, SatishNot availableItem Advertising and sales promotion of Samsung Television of Nepal(Department of Management, 2010) Chand, MukeshNot available