General Management

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https://hdl.handle.net/20.500.14540/14

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Now showing 1 - 20 of 184
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    AGENT BANKING AND ITS EFFECT ON FINANCIAL INCLUSION IN NEPAL
    (2022-06) SHAKYA, PRAJWOL
    Agent banking can be more accessible and cost-effective than physical brick and mortar bank branches as it reaches poor-earning and impoverished individuals to save, borrow, and gain a financial return. It is important to the general population since it increases the safety of their cash and is more beneficial than keeping money at home and travelling with it. Access to digital technologies, particularly the internet, mobile devices, and biometric authentication, allows the unbanked to take advantage of a variety of financial services likeonline banking, mobile banking, and digital credit (Haider, 2018).
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    ANALYSIS AND DETERMINATION OF EMPLOYEE STRENGTH FOR PERFORMANCE ENHANCEMENT
    (2021-06) MANANDHAR, SRIZAN SHEILA
    Businesses across the world have well realized the value of their human resources and have become more attentive towards their performance development. However, most of them and their efforts are limited just to provide trainings and other development programs, especially in developing countries.
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    Analysis of Problems and Prospects of Leasing Business in Nepal
    (Faculty of Management, 2009) Lamsal, Sharada
    Not Available
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    ANTECEDENTS OF CUSTOMER LOYALTY: A STUDY BASED ON GREEN ELECTRONIC PRODUCTS IN NEPAL
    (2022-09) NEUPANE, RIYA
    The findings demonstrated that green trust, affect, and loyalty are positively impacted by green brand satisfaction. It also showed that the three variables of green brand, trust, and affect had a considerably positive impact on the green loyalty of consumers to green electronic brands. However, the researchers in the electronics sector have not looked as deeply into consumer loyalty in terms of green marketing that can be generalized.
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    ANTECEDENTS OF EMOTIONAL BRANDING AND ITS IMPACT ON BRAND LOYALTY
    (2022-09) KAFLE, SANGITA
    The population of Nepal is expanding, as is the amount of consumer income. This has resulted in an increase in the demand for various products. As a result of these factors, the Nepalese market offers a diverse range of items. People can now order and purchase a variety of things from the convenience of their own homes. Within the short span of time, television advertising, internet purchasing and branding have changed marketing and sales pattern of Nepal (Shrestha, 2010). Nowadays consumer can buy the product they like from any corner of the world. Consumer can easily switch from one product to another if they feel unsatisfied by one product. This has created challenge for producer and marketers to retain the loyal consumers.
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    Anti-Money Laundering Regulation And Practices (A Case Study On Commercial Banks Of Nepal)
    (Faculty of Management, 2021-09) Regmi, Rameshwor
    The purpose of Anti-money laundering Regulation (AML) is to detect and deter money laundering activities. In order to prevent the misuse of banks for money laundering activities, the AML obligation mandates banks to identify and report suspicious and large value transactions and follow know your customer requirements. Nepal Rasta Bank (NRB) has taken measures to enforce AML implementation in banks. To properly implement the regulations and follow the guidelines and fight against money laundering activities employees of banks plays key role. Hence this thesis has been attempted by the researcher to examine the awareness level, attitudes and opinion towards AML regulations practices of employees. The main purpose of this study is to find out the level of awareness, attitude towards anti-money laundering regulations and perception towards the practices of AML regulations of bank employees, and if their awareness level, attitudes towards AML regulations and opinion on AML practice by banks differ on the basis of their demographic factors i.e. gender, age, educational qualification, type of bank employee works in, job position and work experience. Banks plays key role in monitoring financial transactions of public. Banks in the process of financial intermediation are challenged with risk of money laundering. So, the employees of banks must be aware of money laundering issues, rules and regulations and have positive attitude towards AML regulations for proper implementation. The study is mainly based on primary data and the study is conducted to employees of private and public banks. The research is in descriptive nature. Questionnaires were distributed to 131 respondents to employees of different banks inside Kathmandu valley. The major variables are anti-money laundering awareness, attitudes towards money laundering regulations and opinion about anti-money laundering practices by banks. These identified variables were analyzed on the basis of demographic variable of employees which include age, gender, educational qualification, type of bank, job position and work experience. The collected data was analyzed using SPSS software. To examine the anti-money laundering regulations descriptive analysis, calculation of means and non-parametric test were used. From the study, it was found that awareness level and attitude of banks’ employees on AML regulations is more than average. Opinion of banks’ employees on practice of AML regulation is also more than average. This implies that employees of banks are well aware and have positive attitudes towards of money laundering activities and their opinion on AML practices by banks on AML regulation are also positive. The study has found that there is no significant difference in AML awareness level and opinion of AML practices of male and female employees of bank. However, attitude towards AML regulation is different between male and female employees and male have more positive attitudes towards AML regulations. There is no difference in the AML awareness level, attitudes towards money laundering regulations activities and opinion about AML practices in terms of type of banks, educational qualification, job position and work experience of employees. The findings of study are similar to the previous studies. Past studies have found that employees are aware and have positive attitude towards anti-money laundering regulations. Employees have a good knowledge and understanding about the direct regulations of the law and are supportive for implementation of AML regulations. Study is also similar that male and female employees have disparate cross-section of attitudes towards law and its implementation.
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    BEHAVIORAL ADVERTISING AND ANTECEDENTS INFLUENCING ONLINE ADVERTISING AVOIDANCE
    (2022-09) BHANDARI, PARSUNA
    The internet has started replacing mass media as the most powerful platform for most businesses to communicate their marketing messages and position their goods and services.(Jayasuriya, Udadeniya & Yalegama, 2021). The advertising industry is inevitably impacted by rapid technological advancements. The blowout of information and communication technology made it possible to use internet-based services for communication activities. Though mass communication is useful in informing and creating awareness for effective communication there must be a common link between the consumer and the communication message. Thus, personalized communication is fruitful to reach target customers (Jelena S, Bojana R. 2014).
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    BOOTSTRAP FINANCING ON OPERATIONAL EFFECTIVENESS OF NEPALESE SMEs
    (2021-09) Lama, Upakar
    Financing is considered a scarce resource for new companies, it is often difficult for start-ups to choose among the various options available to them such as bank loan, venture capital, crowdfunding, and bootstrapping.
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    CAPITAL ADEQUACY AND PROFITABILITY OF NEPALESE COMMERCIAL BANKS
    (Shanker Dev Campus, 2024) Emdika Thapa Magar; Dhurba Subedi
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    Capital Structure and Value of The Manufacturing firm in Nepal
    (Faculty of Management, 2009) Pandey, Basant
    not avialable
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    CAREER ADAPTABILITY AND EMPLOYEES’ TURNOVER INTENTION IN NEPALESE PRIVATE COMMERCIAL BANK
    (2021-08) SHAH, ALISHA
    Every organization in this era is constantly working towards finding solutions to decrease turnover intention. Employee turnover is very expensive to an organization in many ways. It doesn’t only include the loss of the employee but also involves other costs such as costs involved in the recruitment and selection, training, and development and also, the experience the employee has gained from the job. One of the major and challenging tasks to be performed by the human resources department of the organization in this globalized and competitive world is to retain employees.
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    A case study on Revenue Planning Practice of Nepal Investment Bank Limited
    (Faculty of Management, 2008) Parajuli, Hari Prasad
    Not Available
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    CLIENT EXIT BEHAVIOR IN MICROFINANCE: A CASE STUDY OF BHAKTAPUR
    (2022-08) POKHREL, SWEECHNA
    People who lack capital are unable to invest in productive activities, run established firms, or even survive in society, severely limiting their opportunities to escape poverty. On the other hand, microfinance institutions have greatly contributed to improving people's living standards by increasing their income-generating activities through loans.The success story of microfinance programs can be found in numerous studies. Many practitioners feel that the programs of microfinance can improve the lives of low-income families (Lensik et al., 2018). These studies show that microfinance clients experienced positive impacts on several levels. At the firm level, they contribute to capital accumulation and job creation (Swain et al., 2008). Finally, at the community level by hiring new workers in poorer groups.
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    A Comparative Analysisof Investment Portfolio Managementof Bank of Kathmandu And Nabilbank Ltd.
    (Faculty of Management, 2010) Dangol, Mahendra Man
    not available
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    A Comparative Study on Human Resource Management of Public and Private Schools in Lalitpur District
    (Faculty of Management, 2010) K.C., Menuka
    Not Available
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    CONSUMER PERCEPTION ON PACKAGING OF ENERGY DRINKS IN NEPAL
    (Shanker Dev Campus, 2024) Jeevan Prashad Dhital; Asso. Prof. Dr. Kapil Khanal
    This paper postulates the findings on the consumers purchase decision of various factors of product packaging of energy drinks in Kathmandu valley. It tries to understand the relationship of independent variables (packaging design, packaging innovation, and package labeling and package brand image). The study is important and worthwhile for all the buyers of energy drinks. In the study, 400 sample size has been taken and simple random sampling technique has been used. SPSS software tool has been used to analyse the data. Multiple regression analysis and correlation analysis was carried out. The data was collected from primary source. Using the correlation analysis, it was known that all the packaging variables has significant positive relationship with the consumers purchase decision. Similarly, packaging design was found most influencing independent variables among other variables that makes consumer purchase more. The regression analysis shows that packaging design and packaging innovations significantly affect the consumers purchase decision whereas package labeling and package brand image doesn‘t significantly affect the consumers purchase decision. This study suggest that companies should focus more on its packaging like on design, innovations etc according to consumers needs and wants in the market. The result of this study shows that Company‘s packaging strategy should reflect their brand personality. Company should bring some changes regarding use of design and innovation, which plays a vital role in the sales of products. Company should also invent such packaging where consumers can reuse or recycle it for different purpose in household think.
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    CONSUMERS’ ATTITUDE TOWARD PORTRAYAL OF FEMALE ROLES IN ADVERTISING FOR CONSUMER PRODUCTS IN NEPAL
    (2021-08) Tripathi, ANJU
    Advertising is a vital marketing tool that enables the firms to communicate directly with the consumer. Therefore, ads are made with the intent to seek viewer attention and response. In order that viewers like an ad and are pushed to make a purchase, it is essential to craft advertising messages such that they elicit the desired response. In doing so, when female are portrayed in ads, it becomes important the type of portrayal preferred by the viewers. The advertisers in portraying female are still biased. They prefer to portray female either in homemaker role, weaker role or in highly sexualized way.
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    CONTACTLESS PAYMENTS IN THE ERA OF COVID-19: BEHAVIORAL INTENTIONS TO USE QR CODE PAYMENT IN BAGMATI STATE
    (2022-08) LAMICHHANE, SRIJAN
    Covid-19 had a substantial impact on society's views towards the use of paper money. Study on people’s behavior about leaving cash over contactless payment and the chances of its use in the coming days would be helpful. According to Tamang, Bhaskar, and Chatterjee (2021), amid pandemic, a flow in contactless payment and rise in number of newer electronic payment end users were seen in Nepal. A thorough study is required to determine the elements influencing behavioral intentions for using QR payment services throughout the covid-19.CC and Prathap (2020) argued that the utilization of smart phone for undertaking the transactions is being regarded as a preventative measure. Individual judgments of the pandemic's severity and thoughts about the disease's degree of susceptibility can influence the adoption of preventative health behavior.