Business Administration

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https://hdl.handle.net/20.500.14540/21

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ANTECEDENTS OF GREEN PURCHASING BEHAVIOR AND SELECTION ATTRIBUTES OF GENERATION Y AND Z CONSUMERS
(2023-04) ARYAL, DIPESH
The gap in the literature is that there is limited understanding of the green purchasing behavior antecedents among generation’s Y and Zconsumers, and there is limited research on this generation’s selection attributes related to green purchasing when making eco-friendly (green) purchases decisions. Similarly, no in-depth study has been done on Nepal to figure out what makes people buy green products and how they choose them. Hence, this research aims to close that knowledge gap by identifying the factors that influence Gen Y and Gen Z consumers' behavior while making green purchasing.
An Appraisal of Human Resource Management in Public Sector under Taking in Bihar: with Special Reference to Barouni Oil Refinery
(Faculty of Business Administration, 2013) Sah, Gopal Prasad
Available with full text
BRAND SUSTAINABILITY AND ITS IMPACT ON PURCHASE INTENTION TOWARDS APPAREL BRAND
(2023-04) ANGBO, NUMA
Sustainability has become an essential component of a brand's image and reputation in recent times, instead of being merely a passing trend. The concept of sustainability gained significant attention during the modern environmental movement, which criticized the unsustainable nature of present-day societies, where the way resources are utilized, economic growth, and consumption patterns pose a threat to the health of ecosystems and the welfare of future generations (Meadowcroft, 2023).
Business Environment in Nepal: A Perceptual Study of Small and Medium Enterprises
(Faculty of Management, 2011) Upadhyaya, Rashmi
Not Available
Capital Structure Decision And Profitability: A Study Of Nepalese Manufacturing Companies
(Faculty of Management, 2021-06) Basnet, Nabeena
Organizations’ profitability is the key factor for gaining sustainability. In achieving the profitability, capital structure is an important factor and, to increase the profitability, appropriateness of capital structure is must. Gone are the days when business organizations were operated in traditional way and earning profit. Businesses these days are more competitive and more complex. So, since couple of decades the world is talking about sustainability of the business. Sustainability is the outcome of profitability. And profitability is influenced by proper mix of debt and equity. Earning profit is much important to every business organization because profitability determines the sustainability of an organization in the market. Thus, financial manager should be able to identify the influencing factors for increasing profitability of an organization. In this study, researcher raised four questions and aimed to identify the positions of capital structure and profitability, which were in line with the first two research questions. Similarly, researcher also aimed to examine the relationship between capital structure and profitability, which was in line with the third research question. Finally, it was aimed to examine the impact of capital structure on profitability which was in line with fourth research question. To identify the positions, descriptive research design has been adopted and, to examine the relationship and impact, correlational research design has been adopted. Secondary data are used for the study and have been sourced through annual financial reports of sampled companies. Based on the five yearly data collected from five Nepalese Manufacturing Companies listed in NEPSE, the researcher has examined the relationship of capital structure with profitability. Under the descriptive statistic, minimum, maximum, mean and standard deviation have been used to describe the positions of capital structure and profitability. Under the correlation analysis, Karl Pearson’s correlation and regression analysis have been adopted to examine the relationship between capital structure and profitability and test first hypothesis. Similarly, it is used to examine the impact of capital structure on profitability. Under the inferential statistic, analysis of variance test (One-Way ANOVA) has been adopted to test the second hypothesis. Researcher identifies the positions of debt and debt-equity ratios lower to the average in investigated manufacturing companies. The position of ROE is found to be higher than average level. On the other hand, the positions of ROA, NPR and OPR are found to be lower than average level. Debt ratio is found to have negative relationship with ROE, ROA, NPR and OPR. Similarly, debt-equity ratio has negative relationship with ROE and ROA, while it has significant negative relationship with NPR and OPR. The test of second hypothesis confirms that there is no significant difference in ROE in different groups of sizes of firm, while ROA, NPR and OPR are found to be different among the firms with different sizes. It is concluded by this study that increase or decrease in debt ratio and debt-equity ratio has no significant impact on ROE, whereas increase in debt results in increase in ROA. This is because increase in debt results in tax shielding, which, in turn, results in increased return to equity shareholders, and decrease in equity results in decrease in ROA.
CAREER COMPETENCIES AND CAREER SUCCESS AMONG SERVICE SECTOR EMPLOYEES
(2023-04) GIRI, PRATIMA
Career competence is the ability of an employee to adapt to their career in a way that allows them to complete tasks that advance their career or to meet their own career development needs (Fugate & Kinicki, 2008). Career competencies can be clearly differentiated between job related skills and work competencies, which are focused on completing a job successfully, as they relate to the individual's career as a whole.
DETERMINANTS OF QUALITY OF WORK LIFE OF EMPLOYEES IN DHAKA INDUSTRY
(2023-04) KARKI, BINJU
Production of hand woven Dhaka is being lowered as it has to compete with the machine printed Dhaka. There is the mass production of machine printed Dhaka in relatively lower cost. The traditional essence of Dhaka is in the state of getting disappeared. So there is a need of enhancing and supporting the tradition as well as the skills of Dhaka weavers.
GREEN MARKETING AND CONSUMER PURCHASE INTENTIONS FOR FAST MOVING CONSUMER GOODS IN KATHMANDU
(2023-04) THAKUR, PRATIBHA KUMARI
Globally, the challenges of increased awareness and the need for sustainable consumption have riddled the fast-moving consumer goods industry as consumers are able to connect the impact of their consumption on their health and the environment to their daily lifestyles. Numerous researches have been conducted in recent years on the study purchase intentions towards green products.
IMPACT OF ADVERTISEMENT ON CONSUMERS’ BUYING BEHAVIOR THROUGH PERSUASIVENESS, BRAND IMAGE, AND CELEBRITY ENDORSEMENT IN NEPAL
(2023-04) DHAMI, POOJA
In the current diverse landscape, it is challenging for marketers to convey promotional messages and information to consumers without employing advertisements. This difficulty can be attributed to globalization and the abundance of multiple platforms available for contemporary audiences. Modern customers today have access to a plethora of marketing stimuli as a result of the international economy.
IMPACT OF LEARNING AGILITY AND ORGANIZATIONAL LEARNING CULTURE ON EMPLOYEE ENGAGEMENT IN NEPAL
(2023-04) SUBEDI, KESHAV
This paper studied the relationship between learning agility, organizational learning culture, employee engagement and the performance of the employees. It was found that learning agility and employee engagement were the best predictor for better employee performance.
THE IMPACT OF ONLINE CONSUMER REVIEW TOWARDS PURCHASE INTENTION: A STUDY IN COSMETICS PRODUCTS IN NEPAL
(2023-04) PUDASAINI, POOJA
The primary factors that are speculated to impact customer purchasing behavior are security, confidentiality, trust and the quality of the products. Trust is considered to be the most crucial of all these. Various businesses and countries now sell online. As the number of online companies has grown, so has the number of consumers.
IMPACT OF ORGANIZATIONAL SOCIALIZATION TACTICS ON ORGANIZATIONAL COMMITMENT
(School of Management (SOMTU), 2021-11) Deoja, Neharika
Organizational socialization is the process by which an individual acquires the social knowledge and skills necessary to assume an organizational role (Van Maanen & Schein, 1979). Organizational socialization, or onboarding, is the process by which newcomers become full-fledged, productive organizational members (Lousis, 1980; Van Maanen and Schein, 1979). Although socialization occurs whenever employees change roles or cross boundaries within an organization (Van Maanen & Schein, 1979), it is most intense when one first joins an organization (Bauer et al., 1998).
IMPACT OF VLOG MARKETING ON THE TRAVELING INTENTION OF PEOPLE IN KATHMANDU
(2023-04) SHAH, DEEPA
Since the introduction of Vlogs, many influencers have been raised on internet or social platforms such as YouTube, Facebook, Instagram, and TikTok to share their personal experiences, but our organization has lately realized the fact of utilizing these platforms for marketing and brand building.
INSTITUTIONAL ENVIRONMENT AND ENTREPRENEURIAL INTENTION OF YOUTHS IN NEPAL
(2023-04) ARYAL, PRAMOD
In the context of entrepreneurship, understanding intentions is crucial because it reflects the willingness of individuals to engage in entrepreneurial activities, which is a precursor to venture creation. However, in Nepal, there is a lack of in-depth research on how institutional environments influence entrepreneurial intentions. This gap in the literature highlights the need for further investigation into the relationship between institutional environments and entrepreneurial intentions.
ORGANIZATIONAL LEARNING AND EMPLOYEE JOB PERFORMANCE IN SERVICE SECTOR
(2023-04) RANJIT, NIVA
Align employee job performance with organizational learning, there needs an intervention of organizational learning culture within the organization. It has that potential to bring these two facets together for the organization to run smoothly. Organizational culture applies to any organization which is practiced by every and any member of the organization. Each organization has different patterns and customs to which the employees should abide by with satisfaction for a gratification.
PERCEIVED SUSTAINABILITY KNOWLEDGE AND PROPENSITY FOR CONSCIOUS CONSUMERISM
(2023-04) ADHIKARI, SWASTI
The decision on whether to purchase a product or service is impacted by whether the attributes of a commodity or service fit into the consumer’s knowledge of what is sustainable. There is a considerable research gap in addressing the aforementioned. Also, customers have become more knowledgeable and conscious about the environment and sustainable products in developing countries.
Project and government of Nepal accounting in national human rights commission in Nepal
(Faculty of management, 2008-12) Karmacharya, Rara
not available
SALES PROMOTION TOOLS IN BRAND BUILDING: A STUDY OF SOFT DRINKS
(Faculty of management, 2021-11) Aryal, Sabina
Sales Promotion is defined as marketing activities usually specific to a period, place or customer group, which encourage a direct response from consumer or marketing intermediaries, through the offer of additional benefits. Sale promotion is the process of persuading the potential customers; company’s communication strategy to promote an increase in sales. The sales promotion is short term tactics along with advertising, public relation and personal selling for building long term customer loyalty. The sales promotion is customer focused for boosting the sales number. At the core sales promotion is the marketing activity that adds to the basic value proposition behind a product mostly for limited time in order to stimulate the customer purchase. It may either direct to the customers or the intermediaries; retailers (Nakarmi, 2018).
A Study of Tea Sector in The Context of Nepal’s Membership Into The WTO
(Faculty of management, 2009-02) Rimal, shankar Pd
Not available
A Study on Distribution Of Pharmacuetical Products In Rupandehi, District Nepal
(Faculty of Management, 2012-03) Senchuri, Sunil
N/A

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