Impact of NTV Advertising on Nepalese Children

Abstract

This paper explores the figures of Nepalese television (NTV) commercials about small children. Among the television audience, children deserve special attention because they are most likely to accept and orient their view by the images of the advertisements. This paper examines the Nepal Television commercials with the theoretical ramification of how commodity culture affects consumers where language and way of presentation of character in the advertisements. Basically very young children watch television commercials and try to follow those advertisements only because of their visual graphics. This research, thus takes on the issue of how advertisements can attract their consumers, especially the small children and how children consume those products.