A study on brand loyalty on low involvement consumer products

Files

cover page.pdf (26.09 KB)
chapter page.pdf (661.17 KB)

Date

2013

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Management

Abstract

Not available

Description

Keywords

Brand loyalty, Consumer behavior

Citation

URI

https://hdl.handle.net/20.500.14540/22211

Collections

Marketing