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Recent Submissions

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GREEN BANKING PRACTICES AND PERCEIVED PERFORMANCE OF NEPALESE COMMERCIAL BANKS
(Shanker Dev Campus, 2024) Urmila Lama; Dhruba Subedi
Climate change is one of the most complex issues facing modern society. People today are increasingly aware of global warming and the effects it has on human life. The government, direct polluters, and other stakeholders, including financial institutions, are all concerned about it. As a result, banks are incorporating green practices into their operations, structures, and financing and investment plans. To ascertain the awareness and perception of bank customers and workers regarding Green Banking practices, a sample of 300 employees is chosen. A questionnaire is used to gather primary data, and both qualitative and quantitative data analysis methods are used to examine the results. According to the study's findings, banks invest considerably their time and resources in the awareness of the Green Banking practices however, consumers are not entirely aware of the Green Banking services and products available. That being said, the majority of the bank's staff members are fully aware of the Green Banking service and its offerings and agree that such practices save their time and helps in exhibiting organizational citizenship behaviour.
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GREEN HUMAN RESOURCE MANAGEMENT AND SUSTAINABILITY OF COMMERCIAL BANKS IN NEPAL
(Shanker Dev Campus, 2024) Upasana Shakya; Cheta Bahadur Bharati
This study examines the impact of Green Human Resource Management (GHRM) on the sustainability of commercial banks in Nepal. GHRM involves environmentally conscious HR practices and the efficient use of organizational resources to achieve sustainability goals. The research objectives are to assess the implementation of GHRM practices, analyze the relationship between GHRM and sustainable performance, and evaluate the moderating role of employee performance. A sample of 300 respondents was surveyed using both online Google Forms and printed questionnaires. The collected data were analyzed using SPSS software, employing correlation and regression analysis to derive insights. The findings underscore the critical role of GHRM activities like green recruitment, training, and remuneration in fostering a sustainable organizational culture. The study highlights the need for a holistic approach to GHRM implementation, as it directly influences employee performance and long-term organizational sustainability. Moreover, while Green Training and Development exhibited the highest reliability, Employee Performance and Organizational Sustainability had lower reliability scores signaling a need for refined measurement tools. This research fills a critical gap in the literature by providing empirical evidence on how GHRM practices influence sustainability in Nepalese commercial banks. The study offers practical insights for HR managers, policymakers, and financial institutions, emphasizing the importance of continuous improvement and consistent application of green principles. It advocates for stronger integration of GHRM activities, improved recruitment strategies, and the adoption of green business practices to achieve superior organizational performance and sustainability.
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FACTORS AFFECTING CUSTOMER RETENTION IN NEPALESE COMMERCIAL BANKS
(Shanker Dev Campus, 2024) Bina Singh; Asso. Prof. Dr. Kapil Khanal
The study explores the factors influencing customer retention in Nepalese commercial banks, focusing on perceived service value, employee behavior, complaint handling, customer convenience, switching barriers, and customer satisfaction. Correlation analysis reveals significant positive relationship between customer retention and factors like perceived service value (r = 0.522), employee behavior (r = 0.495), complaint handling (r = 0.492), customer convenience (r = 0.587), and customer satisfaction (r = 0.793). However, no significant relationship is found between switching barriers and customer retention (r = 0.036, p = 0.660). The regression analysis, with an adjusted R-squared value of 0.653, indicates that 65.3% of the variation in customer retention is explained by the independent variables, while 34.7% is attributed to other factors like marketing, pricing, and customer interactions. ANOVA confirms the model's appropriateness, and behavior of employees (p = 0.018) and customer satisfaction (p = 0.000) emerge as the most significant predictors of customer retention. The findings underscore the critical role of service quality, employee engagement, and customer satisfaction in fostering customer loyalty in Nepalese commercial banks.