Effect of Corporate Reputation on Corporate Social Responsibility (A Case Study of Nepal Telecom)

Abstract

The objective of this research was to determine if significant relationship exist between corporate reputation and corporate social responsibility from Nepal telecom. This study sampled 138 i.e. telecom office staff and Nepal telecom product users in Kathmandu valley. Primary data were collected through questionnaire survey. Thus collected data were analyzed using excel and SPSS. The result of this research study indicated that corporate reputation, brand image and corporate social responsibility r (138) =0.607 were effective in positively influencing the corporate social responsibility. The sub-factors brand satisfaction, brand awareness, perceived service quality, brand loyalty. The test of relationship between corporate reputation and corporate social responsibility produced moderate positive correlation of r (138) =0.369. Finally, corporate reputation is effect on corporate social responsibility in telecommunication sector in Nepal. Today’s are most competition in telecommunication sector in this time the corporate social responsibility is depend on corporate reputation. From literature reviews some studies shows that corporate reputation are depends are corporate social responsibility.