Promotion Of Soft Power Through Cultural Diplomacy: A Study Of Nepal

Abstract

This research paper attempts to explore the way through which cultural diplomacy of Nepal can promote its soft power in international ground. The paper begins with concise explanation of power and explains in detail various sources of soft power in relation to Nepal. This study further moves on to explain the value of cultural diplomacy by discussing it in relation with tourism and it also investigate on the way how tourism can enhance soft power of Nation. This paper has not only provided the detail account of soft power of Nepal but it has also investigated into the difference between hard and soft power by bringing the references of many scholarly view. While gathering the information and analysis of Nepal’s soft power, the data collected from first-hand experience of Foreign Service personnel (via questionnaires) is tabulated and presented in charts and diagrams. Further, data collected from secondary sources of information is presented in chronological order to give coherent structure to the paper. While making the literature review and during the process of research this study finds that Nepal as a country has very limited soft power amenities and it has not been able to exercise those effectively in international ground. Some of the soft power amenities and possibilities of Nepal identified in this paper are Nepali cultural and religious richness, Bravery of Gurkha, Personalities like Araniko, Nepal’s position as underdeveloped country and likes.