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https://elibrary.tucl.edu.np/handle/123456789/15427| Title: | Factors Affecting Online Knowledge Sharing Behavior Using Social Media in Kathmandu Valley among Youth of Gen Z |
| Other Titles: | Online Knowledge Sharing Behavior Using Social Media |
| Authors: | LAMICHHANE, SUSHANT |
| Keywords: | Online Knowledge Sharing;Social Media among Youth of Gen Z |
| Issue Date: | Jan-2023 |
| Institute Name: | School of Management |
| Level: | Masters |
| Abstract: | After the US developed the World Wide Web in 1992, internet usage has risen. In Nepal, there really are 27.76 million people with internet connection. People's lives had been drastically altered by social media. People may now observe, converse, exchange information, ideas, and contacts with only one click. Social networking can be used to get jobs and get news about what's happening in the world. Users of social media are becoming more prevalent. During the COVID outbreak, it was the most effective means for kids and young people to spread information (Lamichhane, 2021). |
| Description: | The survey-based research study is part of the graduate research project named "Factors affecting online knowledge sharing behavior utilizing social media among youth of Gen Z in Kathmandu valley." This study's major objective is to investigate critical variables which creates impact on how Gen Z adolescents in the Kathmandu Valley use social media to share information online. Based on prior research, a number of variables were identified as potential influences on the individual’s behavior to share knowledge among Gen Z youth in the Kathmandu Valley using social media, including perceived online attachment motivation as well as relationship commitment, altruism, and self-efficacy. |
| URI: | https://elibrary.tucl.edu.np/handle/123456789/15427 |
| Appears in Collections: | General Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Sushant Lamichhane.pdf | A Graduate Research Report submitted to in partial fulfillment of the requirements for the degree of MBA | 1.25 MB | Adobe PDF | View/Open |
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