Please use this identifier to cite or link to this item:
https://elibrary.tucl.edu.np/handle/123456789/20238| Title: | Advertising and Consumer Behavior (A Comparative Study of Wai-Wai and Mayos Noodles in Kathmandu) |
| Authors: | Singh, Radhika |
| Keywords: | Consumer behavior;Brand loyalty;Instant noodles |
| Issue Date: | 2013 |
| Publisher: | Department of Management |
| Institute Name: | Patan Samyukta Campus, PatanDhoka |
| Level: | Masters |
| Abstract: | Not available |
| URI: | https://elibrary.tucl.edu.np/handle/123456789/20238 |
| Appears in Collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Cover.pdf | 40.13 kB | Adobe PDF | View/Open | |
| Chapter.pdf | 720.66 kB | Adobe PDF | View/Open |
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