Please use this identifier to cite or link to this item:
https://elibrary.tucl.edu.np/handle/123456789/20238Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Singh, Radhika | - |
| dc.date.accessioned | 2023-10-04T09:17:17Z | - |
| dc.date.available | 2023-10-04T09:17:17Z | - |
| dc.date.issued | 2013 | - |
| dc.identifier.uri | https://elibrary.tucl.edu.np/handle/123456789/20238 | - |
| dc.description.abstract | Not available | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Department of Management | en_US |
| dc.subject | Consumer behavior | en_US |
| dc.subject | Brand loyalty | en_US |
| dc.subject | Instant noodles | en_US |
| dc.title | Advertising and Consumer Behavior (A Comparative Study of Wai-Wai and Mayos Noodles in Kathmandu) | en_US |
| dc.type | Thesis | en_US |
| local.institute.title | Patan Samyukta Campus, PatanDhoka | en_US |
| local.academic.level | Masters | en_US |
| Appears in Collections: | Marketing | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Cover.pdf | 40.13 kB | Adobe PDF | View/Open | |
| Chapter.pdf | 720.66 kB | Adobe PDF | View/Open |
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