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https://elibrary.tucl.edu.np/handle/123456789/20469| Title: | IMPACT OF VLOG MARKETING ON THE TRAVELING INTENTION OF PEOPLE IN KATHMANDU |
| Other Titles: | VLOG MARKETING ON THE TRAVELING INTENTION |
| Authors: | SHAH, DEEPA |
| Keywords: | VLOG MARKETING;VLOG MARKETING ON THE TRAVELING INTENTION |
| Issue Date: | Apr-2023 |
| Institute Name: | School of Management |
| Level: | Masters |
| Abstract: | Since the introduction of Vlogs, many influencers have been raised on internet or social platforms such as YouTube, Facebook, Instagram, and TikTok to share their personal experiences, but our organization has lately realized the fact of utilizing these platforms for marketing and brand building. |
| Description: | The fast-paced advancements in technology and the trend of quickly capturing moments have significantly influenced how people perceive content creation on social media platforms such as blogs, vlogs, Facebook, and Instagram. Nowadays, people prefer a combination of visual, audio, and graphic elements in the content they consume, and vlogs provide the ideal format for accessing such content. |
| URI: | https://elibrary.tucl.edu.np/handle/123456789/20469 |
| Appears in Collections: | Business Administration |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Deepa Shah.pdf | A Graduate Research Report submitted in partial fulfillment of the requirement for the degree of MBA | 1.65 MB | Adobe PDF | View/Open |
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