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https://elibrary.tucl.edu.np/handle/123456789/20475| Title: | BRAND SUSTAINABILITY AND ITS IMPACT ON PURCHASE INTENTION TOWARDS APPAREL BRAND |
| Other Titles: | BRAND SUSTAINABILITY AND ITS IMPACT ON PURCHASE INTENTION |
| Authors: | ANGBO, NUMA |
| Keywords: | BRAND SUSTAINABILITY TOWARDS APPAREL BRAND;PURCHASE INTENTION TOWARDS APPAREL BRAND |
| Issue Date: | Apr-2023 |
| Institute Name: | School of Management |
| Level: | Masters |
| Abstract: | Sustainability has become an essential component of a brand's image and reputation in recent times, instead of being merely a passing trend. The concept of sustainability gained significant attention during the modern environmental movement, which criticized the unsustainable nature of present-day societies, where the way resources are utilized, economic growth, and consumption patterns pose a threat to the health of ecosystems and the welfare of future generations (Meadowcroft, 2023). |
| Description: | The Nepalese apparel industry is rapidly growing industry. However, the industry also has a significant impact on the environment due to its contribution on pollution and depletion of natural resources. As consumers become more environmentally conscious, there is an increasing demand for sustainability. The study's objective is to examine the impact brand sustainability has on the purchase intention of consumers. |
| URI: | https://elibrary.tucl.edu.np/handle/123456789/20475 |
| Appears in Collections: | Business Administration |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Numa Angbo.pdf | A Graduate Research Report submitted in partial fulfillment of the requirements for the degree of MBA | 1.45 MB | Adobe PDF | View/Open |
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