A study on retailer’s advertising on local radio and it's impact on consumer behaviour (With special reference to Dhangadhi municipality)

Date
2013
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Management
Abstract
No available
Description
Keywords
Consumer behaviour , Retail advertisement , Purchasing practice , Motivational factor
Citation
URI
https://elibrary.tucl.edu.np/handle/20.500.14540/20831
Collections
Marketing