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The financial attributes for financial literacy of commercial banks in nepal
(2025) Kunwar, Laxmi; Dinesh Basnet
This study examines the influence of key financial attributes such as, Financial
Attitude (FA), Financial Behavior (FB) and Financial Knowledge (FK) on
the Level of Financial Literacy (LFL) among commercial bank customers in
Nepal. Using a structured questionnaire and responses from 2,000 participants, the
study employs correlation and multiple regression analysis through SPSS version
29 to assess the strength and significance of these relationships. The correlation
matrix reveals that all independent variables Financial Attitude (FA), Financial
Behavior (FB) and Financial Knowledge (FK) are positively and significantly
correlated with Level of Financial Literacy (LFL), suggesting that stronger
financial attitude, better behavior, and increased knowledge are associated with
higher levels of financial literacy.
The regression analysis shows that Financial Behavior (FB) has the highest
predictive power (β = 0.368), followed by Financial Attitude (FA) (β = 0.321)
and Financial Knowledge (FK) (β = 0.176), with all predictors being statistically
significant at the 1% level (p < 0.001). The model demonstrates a strong fit, with
an R-value of 0.692 and an R² of 0.478, indicating that approximately 47.8% of
the variation in financial literacy is explained by these three variables.
The ANOVA results confirm the overall significance of the model (F = 610.370, p
= 0.001). These findings suggest that financial behavior plays the most influential
role in shaping financial literacy, followed by financial attitude and financial
knowledge. The study offers important insights for policymakers, educators, and
financial institutions aiming to improve financial literacy through targeted
behavioral, attitudinal, and educational strategies.
Keywords: Level of Financial Literacy (LFL), Financial Knowledge (FK),
Financial Attitudes (FA) and Financial Behaviour (FB).
Market analysis of life insurance companies in nepal
(2025) Acharya, Kamala; Srijana Khadka
This study investigates the market dynamics of life insurance companies in Nepal,
focusing on how key factors influence consumer behavior and investment decisions. The
research aims to provide insights into how financial security, risk sharing, low transaction
expenses, systematic investment, returns, and portfolio management collectively shape
customer choices and contribute to broader trends in Nepal‘s life insurance market.
Primary data were collected from 408 respondents through structured questionnaires
administered online and in person. The data were processed using Microsoft Excel and
SPSS, employing descriptive statistics, correlation analysis, and multivariate regression
models to evaluate relationships between variables. Descriptive results revealed that
respondents generally agreed with all the proposed factors, with Portfolio Management
and Returns receiving the highest average scores.
Inferential analysis confirmed strong positive correlations between all independent
variables and the dependent variable Life Insurance Investment Decision. Regression
results showed that Portfolio Management (β = 0.381), Systematic Investment (β =
0.194), Returns (β = 0.177), and Risk Sharing (β = 0.131) significantly influenced
investment decisions (p < 0.05), while Financial Security and Low Transaction Expenses
did not have a statistically significant impact. The model demonstrated a high
explanatory power with an adjusted R-squared value of 82.3%, and no issues of
multicollinearity were observed.
These findings highlight Portfolio Management as the most influential factor driving life
insurance investment decisions in Nepal. The results offer practical implications for
insurance companies to tailor products, enhance consumer engagement, and promote
structured, return-oriented investment plans. This study contributes to a deeper
understanding of customer behavior in Nepal‘s evolving insurance sector.
Keywords: Life insurance, financial security, risk sharing, low transaction expenses and
portfolio management.
Factors affecting investment decision of individual investors in nepalese stock market
(2025) Bishwakarma, Jogendra Bahadur; Dhurba Prasad Subedi
The performance and stability of a nation’s stock market largely depend on the
investment behavior of individual investors. In Nepal, retail participation in the stock
market has significantly increased in recent years, yet investor decisions are often
influenced by a complex interplay of psychological, social, and economic factors rather
than sound financial analysis. This study investigates the key factors that affect the
investment decisions of individual investors in the Nepalese stock market. Drawing from
both descriptive and inferential statistical techniques, the research aims to identify how
elements such as advocate recommendations, market conditions, company image and
financial performance, and macroeconomic indicators influence individual investment
behavior.
The study adopts a quantitative research design and collects primary data through
structured questionnaires administered to 124 respondents. Descriptive statistics—
including frequency distributions, cross-tabulations, and mean analysis—are used to
profile investors based on age, gender, income, education, occupation, and risk
preference. Inferential tools such as Pearson correlation and multiple regression analysis
are employed to examine the strength and nature of the relationship between the
identified factors and investment decisions. The results reveal that the majority of
investors are young, educated, and self-directed in their investment approach. A
significant portion of them prefer moderate-risk investments, with hydro-power and
banking sectors being the most favored areas.
Empirical findings confirm a statistically significant and positive correlation between
individual investment decisions and the four independent variables: advocate
recommendations, market factors, company image and financial performance, and
economic conditions. The regression analysis demonstrates that these variables
collectively explain 64% of the variance in investor decision-making. All four hypotheses
tested in the study were supported, affirming the critical role each factor plays in shaping
investor choices. Notably, advocate recommendations and market factors emerged as the
most influential predictors.
Keywords: Investment decision, market factors, financial performance, economic factors,
individual investors.
