Browsing by Author "Anju Niraula"

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    INFLUENCE OF PSYCHOLOGICAL FACTOR ON ENTREPRENEURIAL SUCCESS IN KATHMANDU VALLEY
    (Shanker Dev Campus, 2024) Anju Niraula; Dr. Triratna Manandhar
    This objective of this study is effect of psychological factors on entrepreneurial success in Kathmandu valley. This study employs both qualitative and quantitative methods within a descriptive and causal research design the research draws on insights from various studies to establish a robust conceptual framework. To capture a representative sample, convenient sampling was applied, involving 400 respondents selected from the youth demographic in Nepal. The analysis of questionnaire data is conducted using the Statistical Package for the Social Sciences (SPSS) which enabled a comprehensive examination of the relationships between distinct psychological factors and entrepreneurial success. The variables used in this study include Business Commitment, Self-Concept, Work Stress, and Managerial Competence, which were identified as crucial psychological factors influencing entrepreneurial success. Correlation analysis of the data revealed intriguing positive associations between these psychological variables and success of business, aligning with empirical evidence found in prior research. Regression analysis highlighted the collective and significant contribution of these psychological factors in elucidating variations in business success. The findings indicate that Business Commitment, Self Concept, and Managerial Competence play significant roles in predicting entrepreneurial success in Kathmandu Valley. The findings revealed significant positive associations between these psychological factors and success of business which indicate that individuals with higher levels of Business Commitment, Self Concept, and Managerial Competence tend to achieve greater success in business. This study used descriptive and causal research design, by collecting sample of 400 respondents from the youth demographic and business owners in Nepal which enabled a thorough examination of the relationships between psychological factors and entrepreneurial success. By using correlation and regression analyses this study, demonstrated the collective and significant contribution of these psychological factors in elucidating variations in business success. Business Commitment, Self Concept, and Managerial Competence emerged as significant predictors of entrepreneurial success in Kathmandu Valley. Key words: Business Commitment, Self Concept,, Work Stress, Managerial Competence, Success of Business