Browsing by Author "NEUPANE, RIYA"

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    ANTECEDENTS OF CUSTOMER LOYALTY: A STUDY BASED ON GREEN ELECTRONIC PRODUCTS IN NEPAL
    (2022-09) NEUPANE, RIYA
    The findings demonstrated that green trust, affect, and loyalty are positively impacted by green brand satisfaction. It also showed that the three variables of green brand, trust, and affect had a considerably positive impact on the green loyalty of consumers to green electronic brands. However, the researchers in the electronics sector have not looked as deeply into consumer loyalty in terms of green marketing that can be generalized.