Impact of Indo-Nepal Open Border on Consumer Purchases Behavior of Thutibaari, Nawalparashi District Of nepal

Abstract

India and Nepal have shared intense people-to-people relations for a very long time. Geographical factors have been reinforced by religious, cultural and ethnic affinities between the inhabitants of the Terai region and their counterparts across the border. More people are participating in purchasing activities of goods from outside of the country but they are unknowingly cheated by swindlers. With high expectation to get inexpensive goods from outside of the country, they are deprived to get qualitative products. Such consumers adopt unhealthy life styles because of lack of education, awareness and irresponsive policy. Many numbers of consumers who are engaged in purchasing goods are unknowingly cheated from swindlers. This research is focused on the major objective about impact of Indo-Nepal open border on consumer purchasing behavior, and contributed to the literature for the perspective researcher. The research is based on primary data, first it explains about behavior of purchaser on the open border market based on household survey. According to household survey most of the respondent are enjoy with open border market to purchasing activities. Another finding of this research is purchasers are attracted with cross border trade, because their desire is to consume lots of goods with less spending. The field survey concluded that in comparison with domestic market consumers get inexpensive goods on the cross border market and they can collect lots of goods with less spending, so that they are not interested to go domestic market.