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https://elibrary.tucl.edu.np/handle/123456789/12706| Title: | Stereotypical Representation of Women in Nepal Television Advertisement |
| Authors: | Gautam, Sita |
| Keywords: | Gender discrimination;Nepalese advertisements |
| Issue Date: | 2009 |
| Publisher: | Department of English |
| Institute Name: | Central Department of English |
| Level: | Masters |
| Abstract: | The present research has analyzed the representation of women in comparison to men especially in the advertisements broadcasted by Nepal Television Channel. This work has searched the answer of the question–how women are presented in the NTV ads and why. It is found that the ads broadcasted by NTV channel present women stereotypically to perpetuate gender discrimination and reinforces the patriarchal ideology. The trend of advertising helps to sustain the traditional patriarchal ideology. It is not able to inject the new vision of the mind into new generation. |
| URI: | https://elibrary.tucl.edu.np/handle/123456789/12706 |
| Appears in Collections: | English |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Full Thesis(6).pdf | 379.37 kB | Adobe PDF | View/Open |
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