Please use this identifier to cite or link to this item:
https://elibrary.tucl.edu.np/handle/123456789/14244| Title: | A Study on Brand Loyalty of Low Involvement Consumer Products in Kathmandu Valley |
| Authors: | Dahal, Rajiv Kumar |
| Keywords: | Consumer products;Brand loyalty |
| Issue Date: | 2009 |
| Publisher: | Faculty of Management |
| Institute Name: | Patan Samyukta Campus, PatanDhoka |
| Level: | Masters |
| Abstract: | Not available |
| URI: | https://elibrary.tucl.edu.np/handle/123456789/14244 |
| Appears in Collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Cover page.pdf | 63.31 kB | Adobe PDF | View/Open | |
| Chapter page(6).pdf | 702.28 kB | Adobe PDF | View/Open |
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