Please use this identifier to cite or link to this item:
https://elibrary.tucl.edu.np/handle/123456789/15304
Title: | Effect of Celebrity Endorsement on Brand Equity: A Study of Cosmetic Products in the Kathmandu Valley |
Authors: | Shakya, Preeya |
Keywords: | Celebrity endorsement;Brand equity;Cosmetic products |
Issue Date: | 2018 |
Publisher: | Faculty of Management |
Level: | Masters |
Abstract: | Not available |
URI: | https://elibrary.tucl.edu.np/handle/123456789/15304 |
Appears in Collections: | Marketing |
Files in This Item:
File | Description | Size | Format | |
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Full thesis.pdf | 355.83 kB | Adobe PDF | View/Open |
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