Please use this identifier to cite or link to this item: https://elibrary.tucl.edu.np/handle/123456789/15427
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dc.contributor.authorLAMICHHANE, SUSHANT-
dc.date.accessioned2023-03-01T06:46:18Z-
dc.date.available2023-03-01T06:46:18Z-
dc.date.issued2023-01-
dc.identifier.urihttps://elibrary.tucl.edu.np/handle/123456789/15427-
dc.descriptionThe survey-based research study is part of the graduate research project named "Factors affecting online knowledge sharing behavior utilizing social media among youth of Gen Z in Kathmandu valley." This study's major objective is to investigate critical variables which creates impact on how Gen Z adolescents in the Kathmandu Valley use social media to share information online. Based on prior research, a number of variables were identified as potential influences on the individual’s behavior to share knowledge among Gen Z youth in the Kathmandu Valley using social media, including perceived online attachment motivation as well as relationship commitment, altruism, and self-efficacy.en_US
dc.description.abstractAfter the US developed the World Wide Web in 1992, internet usage has risen. In Nepal, there really are 27.76 million people with internet connection. People's lives had been drastically altered by social media. People may now observe, converse, exchange information, ideas, and contacts with only one click. Social networking can be used to get jobs and get news about what's happening in the world. Users of social media are becoming more prevalent. During the COVID outbreak, it was the most effective means for kids and young people to spread information (Lamichhane, 2021).en_US
dc.language.isoenen_US
dc.subjectOnline Knowledge Sharingen_US
dc.subjectSocial Media among Youth of Gen Zen_US
dc.titleFactors Affecting Online Knowledge Sharing Behavior Using Social Media in Kathmandu Valley among Youth of Gen Zen_US
dc.title.alternativeOnline Knowledge Sharing Behavior Using Social Mediaen_US
dc.typeThesisen_US
local.institute.titleSchool of Managementen_US
local.academic.levelMastersen_US
Appears in Collections:General Management

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Sushant Lamichhane.pdfA Graduate Research Report submitted to in partial fulfillment of the requirements for the degree of MBA1.25 MBAdobe PDFView/Open


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