Please use this identifier to cite or link to this item:
https://elibrary.tucl.edu.np/handle/123456789/18137| Title: | A study on brand loyalty of low involvement consumer products in Kathmandu Valley |
| Authors: | Malla, Yogendra |
| Keywords: | Consumer products;Brand loyalty;Chi squire test |
| Issue Date: | 2011 |
| Publisher: | Department of Management |
| Institute Name: | Shankerdev Campus, Putalisadak |
| Level: | Masters |
| Abstract: | Not available |
| URI: | https://elibrary.tucl.edu.np/handle/123456789/18137 |
| Appears in Collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Cover page.pdf | 70.36 kB | Adobe PDF | View/Open | |
| Chapter page.pdf | 776.37 kB | Adobe PDF | View/Open |
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