Discourse analysis of linguistic landscape in the main streets of Kathmandu

Abstract

The present study entitled DiscourseAnalysis of Linguistic Landscape in the Main Streets of Kathmanduwas carried out toanalyze the contextual meaning of discourse used in sign boards, to find out the features of linguistics landscape and to suggest pedagogical implications. It was carried out by using both primary and secondary sources of data. The data were collected from one hundred signboards from different commercial places including Bagbazzar, Darbarmarga andNewroad by using the purposive non-random sampling method. To achieve the objectives, observation and taking the photos of signboards were chosen as a tool for data collection. They were analyzed descriptively.The findings showed that single word preformed different meaning in different situation. Ambiguous and vague words were not used in signboards which made the sentences clear and meaningful.Linguistic features likecode mixing/switching, stylistics, translation transliteration, scripts were highly used in signboard. Those features made sentences more attractive, eye catchy and meaningful. Regarding pedagogical context, signboards can be used to teach vocabulary, speaking and reading skills. There are five chapters in this research study. The first chapter consists of background of the study, statement of the problem, objectives of the study, research questions, significance of the study, delimitation of the study, and operational definition of the key terms. Similarly, second chapter includes both of theoretical and empirical literature, along with the implications of the review for the study. It also includes conceptual framework. Likewise, chapter three deals with the method and procedures of the study. It also includes research design, population, sample, sampling strategies, data collection tools, data collection procedures, data interpretation procedures and ethical considerations. Furthermore,the fourth chapter includes analysis and interpretation of data. Equivalently, the fifth chapter presents finding and conclusion of the study. Moreover, it also suggests some pedagogical implications based on policy related, practice related and further research related. This chapter followed by references used for the study.