Please use this identifier to cite or link to this item:
https://elibrary.tucl.edu.np/handle/123456789/19403| Title: | A case study on customer buying process of high involvement product (with reference to computer product in Birgunj sub-metropolitan city) |
| Authors: | Yadav, Pramod Kumar |
| Keywords: | Buying process;Consumer behavior;Marketing mix |
| Issue Date: | 2012 |
| Publisher: | Department of Management |
| Institute Name: | Thakur Ram Multiple Campus, Birgunj |
| Level: | Masters |
| Abstract: | Not available |
| URI: | https://elibrary.tucl.edu.np/handle/123456789/19403 |
| Appears in Collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| cover page.pdf | 45.82 kB | Adobe PDF | View/Open | |
| chapter page.pdf | 458.96 kB | Adobe PDF | View/Open |
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