Please use this identifier to cite or link to this item:
https://elibrary.tucl.edu.np/handle/123456789/22211| Title: | A study on brand loyalty on low involvement consumer products |
| Authors: | Swar, Bipin |
| Keywords: | Brand loyalty;Consumer behavior |
| Issue Date: | 2013 |
| Publisher: | Department of Management |
| Institute Name: | Nepal Commerce Campus, Min Bhawan |
| Level: | Masters |
| Abstract: | Not available |
| URI: | https://elibrary.tucl.edu.np/handle/123456789/22211 |
| Appears in Collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| cover page.pdf | 26.09 kB | Adobe PDF | View/Open | |
| chapter page.pdf | 661.17 kB | Adobe PDF | View/Open |
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