Please use this identifier to cite or link to this item:
https://elibrary.tucl.edu.np/handle/123456789/22428| Title: | A study of role of advertising in brand choice and product positioning (with special reference to soft drinks in Lalitpur Sub Metropolitan City) |
| Authors: | Shrestha, Sunil |
| Keywords: | Advertising;Product positioning |
| Issue Date: | 2010 |
| Publisher: | Department of Management |
| Institute Name: | Patan Samyukta Campus, PatanDhoka |
| Level: | Masters |
| Abstract: | Not available |
| URI: | https://elibrary.tucl.edu.np/handle/123456789/22428 |
| Appears in Collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Full thesis.pdf | 413.78 kB | Adobe PDF | View/Open |
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