The English Language Used in Food Products

Abstract

This research attempts to analyze and describe the language used in food product labels, wrappings and advertisements in terms of vocabulary item, sentence structure, writing style and sentence length. For this purpose, I relied on only the secondary sources while collecting the data. The secondary sources were labels, wrappings and advertisements of food products. In this process, the total samples selected were 100, using non-random sampling procedure. I developed an observation sheet as research tool for data collection. Data were analyzed descriptively. This study found that under major word class nouns were used more frequently than other vocabulary items while under minor word class prepositions were used more frequently than other vocabulary items. Similarly, phrase was found in the highest frequency than clauses and sentences. In the same way, normal print was found in the highest frequency than bold and italic styles. Similarly, compound sentences were found in the highest frequency than the other types. This study consists of four chapters: Chapter one consists of the general background, review of the related literature, objectives of the study, significance of the study and definition of the specific terms. Likewise, Chapter two consists of the methodology of the study. It encompasses the sources of data, sampling procedure, research tools for data collection and limitations of the study. Similarly, chapter three consists of the analysis and interpretation of the collected data. The thesis concludes with major findings and recommendations in chapter four and ends with references and appendices.