Inferences in Advertising: A Study of Nepali Tv Commercials

Abstract

The research entitled 'Inferences in Advertising: A Study of NepaliTV Commercials' is to determine the inferences in Nepali TVcommercials after Grice's approach. In order to do so, the researcherrecorded TV commercials telecasted from the main Nepali nationalchannels on a video camera for two hours. The sampleconsists of 30Nepali TV commercials. Among them 8 commercials were telecastedfrom Nepal television, 8 from Kantipur TV, 7 from Nepal 1 TV and 7from Image TV. Those TV commercials were selected by using simple-random sampling procedure. The data were analyzed to find out the likelyinferences that the audience can draw. The research findings show that audience can draw different kindsof inferences from Nepali TV commercials. Such inferences can betermed as covert, overt, silent and flouting inferences. The study consists of four chapters which are given below. Chapter one deals with the introduction. It consistsof generalbackgroundof the study, review of the related literature, objectives of the study,significance of the study and definitions of the specific terms. Chapter two introduces the methodology adopted for the study. Itencompasses sources of data, population of the study, samplingprocedure, tools for datacollection, process of data collection and thelimitations of the study. Chapter three consists of analysis and interpretation of the data.The data have been analyzed using both descriptive and statistical tools.All the 30 TV commercials were analyzedone by one. The inferencesthat the audience can draw were listed.Chapter four incorporates findings and recommendations. On thebasis of the analysis and interpretation, some significant findings and onthe experience of the researcher while conducting the research somerecommendations for pedagogical implications are made. This chapter isfollowed by references and appendices.