management

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Browsing management by Advisor "Arun Kumar Sah"

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    Advertising's role on shaping consumer openion with reference to television and radio
    (2012) Jha, Mithilesh Kumar; Arun Kumar Sah
    This project report is based on Advertising Role on Shaping Consumer Opinion with reference toTelevision & Radio. This report starts from the introduction of Advertisement. Advertising Role on Shaping Consumer Opinion with reference to Television & Radio is a new concept for Nepalese promotion market. The first introductory part includes general introduction and growth, problem prospects of Advertising Role on Shaping Consumer Opinion with reference to Television & Radio. There after, it includes background of the study, objectives of the study. The main objective of the study isto analyse the role of the advertisement through TV and Radio. Analysing relationship between Advertisement and consumer In order to collect and analyze the views of Advertising Role on Shaping Consumer Opinion with reference to Television & Radio, all the Radio located Parsa Birgunj are selected as sample.Questionnaire is distributed and response is collected. Primary data's have been collected and analyzed with using percentage analysis, trend live, ranking and F-test in the applicable places. There are approximately 100 respondents interviewed during the process of data collection. The samples under the study are collected on random basis. All the samples are from Birgunj Sub-metropolitan city of Parsa district. The sample from different age group, education level and gender helps a lot incomparison of the samples. This study will to the marketing manager to improve upon their advertising policy. As advertisement involves cost and every cost should bear ample return, in the interest of business enterprise to study the factors hindering its development and way to develop it. This study should also try to find out the change in consumer’s behaviour from the advertisement of TV and Radio and their opinion on the advertisement. Therefore research is a process of systematic study on any particular topic backed by thecollection, compilation, presentation and interpretation of relevant data. The entire processs hould therefore be systematic, logical empirical and replicable. This research includes design, sampling of population, data collection of procedure and many statistical tools like Mean, Deviation, and Correlation Analysis etc are used. 6 Therefore the modern advertising is a product of the industrial revolution. Radio started on1920 in Pittsburgh. And in 1955 the, colour TV was introduced which has became the largest advertising medium in terms total money spend by the advertiser. This is study is based on Secondary data sources like Books, Journals, Newspapers, information’s from related organisations, websites and thesis submitted by different students on related matters to the Faculty of Management in TU, as well as the primary data's from therespondent of Birgunj city. Due to the time constraint the mainly the secondary data are focused in the study, therefore this study has lack of up to date data. Advertising being quite a new venture in Nepal lacks any mechanism for establish in grelationship between advertisement and market performance of the product. The present study focuses to analyse the present situation of TV and Radio advertisement in Nepal and it’s roleon changing consumers attitude towards the products as well as there comments and suggestion towards advertisement of TV and Radio media to enhance it’s effectiveness in future to advertising
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    Sales promotion of Real Juice in Kathmandu ( A case study of Kalanki Area )
    (2013) Shrestha, Tej Narayan; Arun Kumar Sah
    Not available