Browsing by Subject "Advertisements"
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Item Critical Analysis of Fairness Products Advertisements(Department of English Education, 2019) Rawat, Chandra BahadurThe present study entitled Critical Analysis of Fairness Products Advertisements is an effort to analyse the visual representation and designs of the advertisements which are used in fairness products ads. Van Leeuwens theory of multimodality, social semiotics and discourse analysis is taken as an analytical framework to analyse fairness product ads. This study used hundred fairness products ads as samples which were published in different Nepali newspaper, magazines and TVCs channels. This study used purposive sampling procedures and data were collected by using observation as a major tool. In this study data were analysed and interpreted critically. The findings suggest that text influence the consumers through their artificial and catchy languages. The ad maker uses various colours like pink, green, yellow, white, blue, orange and so on in the ads to attract the consumers. Furthermore ad maker used different designs, models images, products images, background music, celebrities, settings which helps to product unexpected designs of ads. TVCs of fairness product for men and women influence consumers by showing black skin colour changed into white after using fairness products. They showed the way of success, love and attraction in the ads after using such products. The consumers do not get influenced by the use of language, designs, setting of visual in TVCs ads before using any kinds of products. This research consists of five chapters. The first chapter deals with background of the study, statement of the problem, objectives of the study, research questions, significance of the study, delimitations of the study. The second chapter deals with related theoretical literature review, empirical literature review implications of the review and the conceptual framework. The third chapter deals with methodological part of the study. It consists with research design, sample and sampling procedures, sources of data, data collection tools, data collection procedures, and data analysis and interpretation procedures. The fourth chapter deals with analysis and interpretation of data. And the chapter five deals with findings, conclusions and recommendations of the study.Item Impact of NTV Advertising on Nepalese Children(Department of English, 2008) Humagain, AbhimanyuThis paper explores the figures of Nepalese television (NTV) commercials about small children. Among the television audience, children deserve special attention because they are most likely to accept and orient their view by the images of the advertisements. This paper examines the Nepal Television commercials with the theoretical ramification of how commodity culture affects consumers where language and way of presentation of character in the advertisements. Basically very young children watch television commercials and try to follow those advertisements only because of their visual graphics. This research, thus takes on the issue of how advertisements can attract their consumers, especially the small children and how children consume those productsItem Impact of NTV Advertising on Nepalese Children(Department of English, 2008-12) Humagain, AbhimanyuThis paper explores the figures of Nepalese television (NTV) commercials about small children. Among the television audience, children deserve special attention because they are most likely to accept and orient their view by the images of the advertisements. This paper examines the Nepal Television commercials with the theoretical ramification of how commodity culture affects consumers where language and way of presentation of character in the advertisements. Basically very young children watch television commercials and try to follow those advertisements only because of their visual graphics. This research, thus takes on the issue of how advertisements can attract their consumers, especially the small children and how children consume those products.Item Neo-Consumerist Fallacy in Popular -Culture: Visual Advertisements of Food and Beverage(Department of English, 2021) Gyawali, Pujan PrasadThis research paper examines visual advertisements of Coca-Cola, Dabur Chyawanprash, Thums Up, Mountain Dew, Lays, and Nescafe for the analysis of fallacies apparent in the advertisements. In the modern world advertisements have entrenched in the lives of people residing in the world. It also shows how advertisements are becoming the guiding factors to the common people for what to eat, wear, behave and so on through the use of public figures, language etc. Thus, these advertisements are no longer the motivational or guiding factors in the world. For the analysis, the research uses different types of fallacies defined by Irving M. Copi, Carl Cohen and Andrea A. Lunsford and John J. Ruszkiewicz. In this way, this paper helps the readers understand the fallacy constructed and also the politics and ideologies shaped by the advertising companies to lull the mass consumers.