Neo-Consumerist Fallacy in Popular -Culture: Visual Advertisements of Food and Beverage

Abstract

This research paper examines visual advertisements of Coca-Cola, Dabur Chyawanprash, Thums Up, Mountain Dew, Lays, and Nescafe for the analysis of fallacies apparent in the advertisements. In the modern world advertisements have entrenched in the lives of people residing in the world. It also shows how advertisements are becoming the guiding factors to the common people for what to eat, wear, behave and so on through the use of public figures, language etc. Thus, these advertisements are no longer the motivational or guiding factors in the world. For the analysis, the research uses different types of fallacies defined by Irving M. Copi, Carl Cohen and Andrea A. Lunsford and John J. Ruszkiewicz. In this way, this paper helps the readers understand the fallacy constructed and also the politics and ideologies shaped by the advertising companies to lull the mass consumers.