Browsing by Subject "Consumer Behaviour"
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Item Advertising Through Television Impact on Consumer Behaviour in Urban Areas(Faculty of Management, 2011) Shah, Binod PrasadNot AvailableItem Consumer Behaviour Towards Cold Drinks In Chitwan District (Wih Special Reference To Coca-cola, Pepsi-cola And Real)(Faculty of Management, 2013-03) Joshi, SunilN/AItem Consumer Behaviour Towards Cold Drinks in Chitwan District (With Special Reference to Coca-Cola, Pepsi-Cola and Real)(Faculty of Management, 2008) Acharya, Keshav RajNot availableItem Factors Affecting Consumer Buying Behaviour in the Selection of Tooth Paste Brand (With Special Reference to Colgate Toothpaste Using Consumers in Kathmandu)(Department of Management, 2019) Pathak, BibhaIn Present Marketing Scenario, the Study of Consumer Behaviour has become essential. Consumers are the major actors of markets. All the activities of the business concerns end with consumers and consumer satisfaction. Consumer buying behaviour has become an integral part of strategic market planning. Success of a company depends upon the proper understanding of consumer. With changing marketing scenario and heightened competition among the firms, it becomes highly compulsive for firm to develop successful marketing strategies that primarily depends upon the proper understanding of how and why consumers act in certain way. Thepurpose of this research was to study how different factors of consumer behaviour effect on decision-making during selection of toothpaste brand. The objectives of the study were to assess the buying behaviour of Colgate consumers with respect to their demographic characters, the factors consumer consider during buying decision of Colgate, identification of their consumption pattern and to assess consumers current level of satisfaction with the brand. For the accomplishment of the study, the thesis was divided into two parts: theory part and empirical part. Discussion upon the basic factors affecting buying decision, decision making process and brands have been discussed in the theoretical part. Empirical part of the thesis includes a survey carried to collect data from the consumers with the help of questionnaire. The data collected was analyzed with the help of quantitative research method. Consumer behaviour is shaped by several factors: cultural, social, personal and psychological. For this study the focus was upon social, personal and psychological factors.The result of the study indicates that personal, psychological factors and product attributes play significant role on consumer decision-making process when selecting a toothpaste brand. Key words: consumer behaviour, decision-making process, decision-making types, brandItem Impact of Radio Advertisement On Consumer Behaviors(Office of the Dean Faculty of Management Tribhuvan University, 2009-03) NIRAULA, SUMAN KUMARItem An Impact of Sales Promotion on Sales of Pepsi-Cola in Kathmandu Valley(Faculty of Management, 2008) Vaidya, BirendraNot AvailableItem Preference of Mainstream Beer in Kathmandu Metropolitan City (With reference to Oranjeboom Beer)(Faculty of Management, 2008) Bajracharya, AnilNot availableItem A Study On Consumer Behaviors towards Pepsi(Office of Dean Faculty of Management Tribhuvan University, 2009-04) Singh, PrashantItem A study on Consumer Behaviour of Pepsi (with special Reference to Bara and Parsa District)(Faculty of Management, 2011) Kumar, Babu YogendraNot AvailableItem A Study on Retailer’s Advertising on Local Radio and its Impact on Consumer Behaviour (With Special Reference to Hetauda)(Faculty of Management, 2009-05) Rijal, Uday RajNot AvailableItem A Study on service Marketing and Consumer Behaviour of Cellular 'Gsm' Mobile Phone in Kaski District(Faculty of Management, 2009) Banstola, Padam LalNot AvailableItem Television Advertising and It's Impact on consumer Behaviour of Cosmetic Product (With Reference to Pantene Shampoo)(Faculty of Management, 2012) Sharma, Radha KumariNot AvailableItem Television Advertising and its Impact on Consumer Behaviour in Chitwan (With Reference to Clinic Plus Shampoo)(Faculty of Management, 2011) Bhatta, Pramod RajNot Available