A Study on Retailer’s Advertising on Local Radio and its Impact on Consumer Behaviour (With Special Reference to Hetauda)

Files
chapter(1).pdf (1.04 MB)
cover(2).pdf (44 KB)
Date
2009-05
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Faculty of Management
Abstract
Not Available
Description
Keywords
Retail advertisement , Local Radio , Consumer Behaviour
Citation
URI
http://elibrary.tucl.edu.np/handle/20.500.14540/4111
Collections
Marketing