Browsing by Subject "Discourse analysis"
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Item Critical Discourse Analysis of Language Used on Billboard Advertisements(Department of English Education, 2018) Saud, Pradeep SinghThis study entitled Critical Discourse Analysis of Language Used on Billboard Advertisements intended to analyze the linguistic features used on billboard advertisements and to explore the discursive strategies used by the advertisers to attract audience. A Qualitative research design was used in this study. Billboard advertisements around Kathmandu valley that used linguistic features such as pronouns, adjectives, metaphors, reiteration, and ellipsis were selected purposively as a sample. In this study observation checklist was used as a research tool. After the data collection, one hundred billboard advertisements were analyzed descriptively by employing Fair clough’s three dimensional framework of critical discourse analysis. The findings of this study showed that billboard advertisers used various linguistic features including grammatical devices, cohesive devices and metaphors to attract people toward their products. Similarly, they used various strategies like, celebrity endorsement, attractive slogans and big claims about the productsto manipulate the mind of consumers. The advertisers manipulate people to buy their products and make them believe that whatever advertised by them is true. Likewise, advertisers used their power and ideologiesand they spread message accordingly through billboards to change people’s behavior and action.They practice their ideology without concerning its impact on society. The present study consists of five chapters. The first chapter deals with the introduction of the study. The second chapter contains the review of related literature and conceptual framework. The third chapter deals with methods and procedures of the study. The forth chapter is about the analysis and interpretation of the result and the final chapter consists the findings, conclusion and recommendations. The last section of this research includes the references and appendices.Item Critical Discourse Analysis of Political Speeches Delivered during Presidential Elections in the USA(Department of English Education, 2022) Ojha, Shyam RajThe present thesis entitled Critical Discourse Analysis of Political Speeches Delivered during Presidential Elections in the USA was carried out to find out the discursive devices (micro level properties) prevalent in the speeches of the recent three American presidents linking them with macro level phenomena to reveal positive self-representation and negative other-representation in the speeches. To meet the objectives of the study both qualitative and quantitative designs were used. Nonrandom purposive sampling strategy was used to select only three speeches of recent three election-winning American presidents. Obama's speech delivered on 10 th February 2007 at Springfield, Illinois, Trump's speech delivered on 25 th June, 2016 and Biden's speech broadcasted through a video on 21 st August, 2020 were analyzed to show how they delivered speeches during their candidacy to win people‘s vote. The micro-level linguistic properties (discursive devices) were analyzed to show their techniques of positive-self representation and negative other representations using the socio-cognitive model of Van Dijk 2005. The major findings of the study were that all politicians used discursive devices to control the mind of voters by positive selfrepresentation and negative other-representation. Both techniques of positive-negative representation were to capture the mind and votes of the audiences by showing oneself better than others. They all wanted to represent themselves superior to their opponents. All of them used US versus THEM to create poles between in groups and out groups. They tried to create similarities with the audiences regarding their ethnicity, society, and interest along with the national self-glorification. While analyzing political speeches following Van Dijk's 25 discursive devices, discursive devices like; burden, irony, disclaimer, implication, euphemism, and evidentially were used less in number whereas actor description, counterfactuals, illustrations, lexicalization, national self-glorification, number game, and norm expressions were used high in number. The discursive devices to present self-positively and othersnegatively differed in number from each other. Obama and Trump used negative other-representation in greater number but Biden used positive self-representation in greater number. However, both techniques were used to capture the mind and votes of the audiences by showing oneself better than others. This thesis consists of five different chapters. The first chapter deals with the background of the study, statement of the problem, objectives of the study, research questions, significance of the study, delimitations of the study and operational definition of the key terms. The second chapter includes review of related theoretical literature, review of related empirical literature, implications of the review for the study and conceptual framework. The third chapter covers all the areas of methodology; design and methods of study, populations, sample and sampling strategy, source of data, data collection tools and techniques, and procedures. Similarly, the fourth chapter presents the results, findings and discussion. And the fifth chapter includes conclusion, and policy and practice related recommendations for further research.Item A critical discourse analysis of the novel Seto Dharti: Feminist perspective(Department of English Education, 2023) Rawal, ManjuThis study entitled A Critical Discourse Analysis of the Novel Seto Dharti: Feminist Perspective. The objective of this study was to identify and analyze the novel Seto Dharti from feminist perspectives in terms of gender discrimination, women’s position in society, inequality, patriarchy and gender roles. My research is qualitative research, so it is based on secondary sources of data. To widen the knowledge and insights in the related area, I have used related books, articles, dictionaries, reference materials and theses. I selected some of the extracts which were related to female issues from the novel and analyzed and interpreted them to achieve the objective of the study. The findings of the study showed that females are dominated, oppressed and suppressed in male dominated society. They are dominated even by the females themselves who advice to follow the norms and values of patriarchal society. In the name culture and religion females are dominated and taken as secondary part and subordinate of males. This thesis is divided into five chapters along with references and appendix at the end. The first chapter deals with background of the study, statement of the problem, objectives of the study, research questions, significance of the study and operational definition of the key terms. The second chapter deals with review of the theoretical literature, review of the empirical literature, implications of the review for the study, and conceptual framework. Similarly, the third chapter includes the design of the study, population and sampling strategy, sources of data, data collection tools and techniques, data collection procedures, and ethical considerations. Likewise, the fourth chapter presents the analysis of the data and interpretation of results. Similarly, the last chapter deals with the findings, conclusions and recommendations applicable in the policy level, practice level and further research level.Item Discourse Analysis on Two Long Term Problems; Too Many People Too Few Trees(Faculty of English Education, 2019) Shrestha, Nanda KumarThis research study Discourse Analysis on Two long term problems; Too many people, Too few trees aimed to analyze the cohesive and coherence devices used in the essay 'Two long term problems; Too many people, Too few trees'. The objectives of the study were to find out the roles of cohesive devices and understanding the coherence roles for making the perfect combination between sentences to sentence. The carry out the research work, the researcher collected the sources from different reliable sources like related books, related research work done in the field of Discourse Analysis, views and notes of different scholars searched from the website. This study was concluded the wands which were identified in the tables with different cohesive words and coherence devices. The study was totally based on library-based research and analytical point of view. The researcher divided the words and put it into the table with it's cohesive features of each and also the coherence devices found the combination features among the sentences into the paragraph. The words were found with different cohesive features like reference, conjunction, grammatical, lexical etc. And coherence devices were found like cause-effect, clarification, in sequence, interchangeable, indirect etc. This research study was found highly evaluated in the field of research for all like, teachers, students, researcher, story writer, critics and so no. This thesis work consists of five chapter in total chapter one; introduction consists of general background, statement of the problems, objectives of the study, research questions, significance of the study and delimitation of the study. Chapter two deals with the review of pre-work, usefulness of pre-work, theoretical framework, theoretical framework, system study of discourse analysis, elements of discourse