Browsing by Subject "MOBILE COMMERCE"
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Item CUSTOMER ATTITUDE TOWARDS MOBILE ADVERTISING(2021-03) PANJIYAR, MANOJ KUMARSmart phones have become an integral part of human life and consistent use of smart phones in daily life has become a lifestyle and need at a same time. Today many populations have internet accesses through smart phones and mobile devices rather than computer or laptop. Through Mobiles features a user can get in touch with a whole world by the help of internet. Increase in mobile users has brought a revolution in advertising and marketing sector called mobile marketing.