Browsing by Subject "TECHNOLOGY ACCEPTANCE DETERMINANTS"
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Item TECHNOLOGY ACCEPTANCE DETERMINANTS AND ADOPTION OF ONLINE STOCK TRADING IN NEPAL(2021-07) MAHARJAN, NIKITAMuniandy (2006) opined that investor‟s intention is influenced by subjective norm, perceived behavioral control, descriptive norm and perceived usefulness. Likewise, Singh and Malhotra (2016) stated perceived usefulness and subjective norm had positive impact on the behavioral intention to adopt online stock trading. The lack of interest from investors is the primary explanation for the sluggish growth of online stock trading (Abzari & Safari, 2005; Bagheri, 2006). Some investors are concerned that the technology may not be able to satisfy their stock-trading needs and others are unsure whether electronic stock trading will provide them with the competitive advantages and commercial opportunities they need (Abroud, 2012).