TECHNOLOGY ACCEPTANCE DETERMINANTS AND ADOPTION OF ONLINE STOCK TRADING IN NEPAL
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Abstract
Muniandy (2006) opined that investor‟s intention is influenced by subjective norm, perceived behavioral control, descriptive norm and perceived usefulness. Likewise, Singh and Malhotra (2016) stated perceived usefulness and subjective norm had positive impact on the behavioral intention to adopt online stock trading. The lack of
interest from investors is the primary explanation for the sluggish growth of online stock trading (Abzari & Safari, 2005; Bagheri, 2006). Some investors are concerned that the technology may not be able to satisfy their stock-trading needs and others are unsure whether electronic stock trading will provide them with the competitive advantages and commercial opportunities they need (Abroud, 2012).
Description
Behavioral intention of individuals is guided by various technological acceptance determinants which consequently influence their adoption intention. The review of previous literatures revealed influence of various technological variables on the investor‟s adoption intention of online stock trading. Keeping this view, this paper has identified the major technological acceptance determinants like perceived behavioral control, subjective norms, perceived ease of use, perceived usefulness, perceived trust and perceived risk, that is based on different models used in previous literatures and has tried to show impact of those determinants on adoption intention of online stock trading in Nepal.