Browsing by Subject "capitalist"
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Item Comodification of Women in Paulo Coelho'sEleven Minutes(Central Department of English, 2019) Ghimire, SantoshPaulo Coelho, in Eleven Minutes (2003), presents the protagonist's involvement of sex industriesas theresultof capitalist society. The protagonist of the novel reaches Geneva where she endures various pain, suffering and oppression caused by the patriarchal ideology, and compels to work in a brothel.Most of the male characters of the noveltreat Maria as an object to fulfill their sexual desire.The profit oriented business under capitalism buys and sells the women as commodity. When the male character consumes Maria to their sexual desire, it is worth to study form Marxist perspectives. Marxist feministthinksthatthe comodificationof woman is the result of capitalism.When the women exchange their sexuality with money, the women become a commodity of men's sexual desire.Poverty,capitalist tendency of consumer culture,gender discrimination, and patriarchal society are the rootcause of the comodification of women.Item Neo-Consumerist Fallacy in Popular -Culture: Visual Advertisements of Food and Beverage(Department of English, 2021) Gyawali, Pujan PrasadThis research paper examines visual advertisements of Coca-Cola, Dabur Chyawanprash, Thums Up, Mountain Dew, Lays, and Nescafe for the analysis of fallacies apparent in the advertisements. In the modern world advertisements have entrenched in the lives of people residing in the world. It also shows how advertisements are becoming the guiding factors to the common people for what to eat, wear, behave and so on through the use of public figures, language etc. Thus, these advertisements are no longer the motivational or guiding factors in the world. For the analysis, the research uses different types of fallacies defined by Irving M. Copi, Carl Cohen and Andrea A. Lunsford and John J. Ruszkiewicz. In this way, this paper helps the readers understand the fallacy constructed and also the politics and ideologies shaped by the advertising companies to lull the mass consumers.