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https://elibrary.tucl.edu.np/handle/123456789/11472| Title: | GREEN MARKETING TOOLS AND CONSUMERS’ BUYING BEHAVIOR IN KATHMANDU |
| Other Titles: | BUYING BEHAVIOR OF GREEN PRODUCTS |
| Authors: | AMATYA, RESHA |
| Keywords: | CONSUMERS’ BUYING BEHAVIOR;GREEN MARKETING |
| Issue Date: | Sep-2021 |
| Institute Name: | School of Management |
| Level: | Masters |
| Abstract: | Environmental challenges such as global warming, the greenhouse effect, pollution, and climate change have been closely tied to industrial manufacturing since the early 1980s and will continue to affect human activities. |
| Description: | This study explores the effect of green marketing tools on consumer buying behavior in the Nepalese context. The study further contributes to the theoretical understanding of the effect of the marketing tools on consumer buying decision of green products in Kathmandu valley by examining the five major elements; environmental beliefs, eco-labeling, eco branding, environmental advertisements and green packaging which has been done with an extensive study of various literature review. |
| URI: | https://elibrary.tucl.edu.np/handle/123456789/11472 |
| Appears in Collections: | General Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Resha Amatya.pdf | A Graduate Research Report submitted in partial fulfillment of the requirement for the degree of MASTERS OF BUSINESS ADMINISTRATION | 825.2 kB | Adobe PDF | View/Open |
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