Please use this identifier to cite or link to this item:
https://elibrary.tucl.edu.np/handle/123456789/11489| Title: | HEURISTIC AND PROSPECT FACTORS INFLUENCING INVESTMENT PERFORMANCE OF INDIVIDUAL INVESTORS |
| Other Titles: | FACTORS INFLUENCING INVESTMENT |
| Authors: | ADHIKARI, UDAYA |
| Keywords: | HEURISTIC FACTOR;PROSPECT FACTORS |
| Issue Date: | Sep-2021 |
| Institute Name: | School of Management |
| Level: | Masters |
| Abstract: | Most traditional financial theories consider investors as rational decision makers. This means that when investors receive information, the investment decision is taken accordingly based on the new information. |
| Description: | The traditional theory of finance assumes that investors are rational, and they follow the basic rules of risk and return in making their investment decisions. However, behavioral finance states that investors are in fact irrational, and are largely influenced by behavioral factors that introduce biases in their decisions. |
| URI: | https://elibrary.tucl.edu.np/handle/123456789/11489 |
| Appears in Collections: | General Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Udaya_Adhikari.pdf | A Graduate Research Report submitted in partial fulfillment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION | 953.24 kB | Adobe PDF | View/Open |
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