Please use this identifier to cite or link to this item: https://elibrary.tucl.edu.np/handle/123456789/11494
Title: CUSTOMERS PERCEPTION TOWARDS HEALTH INSURANCE IN NEPAL: EVIDENCE FROM KATHMANDU VALLEY
Other Titles: CUSTOMERS HEALTH INSURANCE IN NEPAL
Authors: NAVARAJ, SHARMA
Keywords: CUSTOMERS HEALTH INSURANCE;FUNDAMENTAL RIGHTS
Issue Date: Feb-2021
Institute Name: School of Management
Level: Masters
Abstract: Health Insurance Industry is a very small industry in Nepal. The plan of Government to enroll publics in health insurance is not successful. Private insurance companies are not able to create concerns. This research will identify the possible factors which affect the insurance buying behaviour of publics. The research will be more focused on perceptual factors of buyers which shape ultimate buying decisions and those factors association with enrolment in insurance.
Description: Peoples cannot plan for getting sick. Almost all individuals need medical attention at a certain time in their life. Good health is the wealth of a person. Only healthier person can do the things what he/she wants. Every citizen shall have the right to get basic health care and have equal access to health services. These are the fundamental rights guaranteed in the Constitution of Nepal. But the health services are not free. Health and Medical expenses are highly expensive than other expenses of a person.
URI: https://elibrary.tucl.edu.np/handle/123456789/11494
Appears in Collections:General Management

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Navaraj Sharma.pdfA Graduate Research Report submitted in partial fulfillment of the requirements for the degree of Master of Finance and Control1.35 MBAdobe PDFView/Open


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