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https://elibrary.tucl.edu.np/handle/123456789/12799
Title: | DIGITAL BANKING ADOPTION BY CUSTOMER OF COMMERCIAL BANKS IN NEPAL |
Other Titles: | ONLINE BANKING ON FINANCIAL ORGANIZATIONS |
Authors: | GHIMIRE, LAXMI |
Keywords: | DIGITAL BANKING;ONLINE BANKING |
Issue Date: | Jun-2022 |
Institute Name: | School of Management |
Level: | Masters |
Abstract: | In Nepal, almost all the banks adopt the branch-based retail banking service. Because of the geographic condition, this approach is the most suitable one in the countries like Nepal. Now-a-days digital banking is rapidly growing and changing the way of doing businesses and providing services too for the personal finance and other banking service. In the Nepalese case also, most of the commercial banks are trying to introduce digital banking to improve their operations and to minimize the cost. |
Description: | Over the last few years, Nepal has seen a shift toward digital banking. People are increasingly using mobile phones to access banking services. According to the most recent Nepal Rastra Bank statistics, higher than nine millions of people in Nepal utilize m-banking. Because most banking transactions now go easily due to mobile banking apps. Banks now have a better understanding of ever-changing customer preferences and tastes due to digital banking. Insights into customer behavior have enabled the development of more targeted, relevant, and informed digital media strategies. All types of electronic banking are referred to as digital banking. Because of the rapid progress of information. |
URI: | https://elibrary.tucl.edu.np/handle/123456789/12799 |
Appears in Collections: | General Management |
Files in This Item:
File | Description | Size | Format | |
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Laxmi Ghimire_3.pdf | A Graduate Research Report submitted to in partial fulfillment of the Requirements for the degree of MBA IT | 1.4 MB | Adobe PDF | View/Open |
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