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https://elibrary.tucl.edu.np/handle/123456789/15413| Title: | INVESTOR COGNITION AND NEUROPLASTICITY AMONG NEPALESE INVESTORS |
| Other Titles: | NEUROPLASTICITY AMONG NEPALESE INVESTORS |
| Authors: | POKHREL, ASIM |
| Keywords: | INVESTOR COGNITION;NEUROPLASTICITY |
| Issue Date: | Jan-2023 |
| Institute Name: | School of Management |
| Level: | Masters |
| Abstract: | Wengrzyn (2020) asserted that human decisions about the acquisition of any good or service depend on psychological traits, which can be influenced by a variety of factors including the cognitive, conative, and emotional components. The Author concluded that belief, emotional attachment to the product, and behaviors taken in reaction to stimuli caused by the product's characteristics all have an impact on the choice to purchase the product. Also in other hand, Nepal exhibits the low level of the financial literacy. (Kumar Thapa & Kc, 2020) asserts that the degree of basic and advanced financial literacy among investors is not adequate. Diversification of risk and understanding of investment alternatives (stock, bond, or mutual fund) are crucial for investors, but regrettably, Nepalese investors have a relatively poor degree of awareness in these areas. Even many of them are unaware of the primary functions of stock markets. |
| Description: | This study explores the impact of investor cognition and neuroplasticity on financial decision-making. Investor cognition is the ability to understand and interpret financial information, while neuroplasticity is the capacity of the brain to form new connections and adapt to new situations. This research is based on primary data collection. Questionnaire were distributed on printed form as well as through emails, and social media. Moreover, PLS-SEM has been used as they model consist of the formative indicators. SMART PLS is used to test the significant impact of Investor Cognition on Neuroplasticity and to test the significant mediating impact of Risk Absorption on Investor Cognition and Neuroplasticity of Nepalese Investors. |
| URI: | https://elibrary.tucl.edu.np/handle/123456789/15413 |
| Appears in Collections: | General Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| asim_pokhrel_Investor Cognition and Neuroplasticity among Nepalese investors.pdf | A Graduate Research Report Submitted in partial fulfillment of the requirement for the degree of MBA | 1.39 MB | Adobe PDF | View/Open |
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