Please use this identifier to cite or link to this item:
https://elibrary.tucl.edu.np/handle/123456789/19389| Title: | A case study on brand loyalty on low involvement consumer product |
| Authors: | Shrestha, Anupama |
| Keywords: | Brand loyalty;Consumer product;Marketing management;Brand equity |
| Issue Date: | 2013 |
| Publisher: | Department of Management |
| Level: | Masters |
| Abstract: | Not available |
| URI: | https://elibrary.tucl.edu.np/handle/123456789/19389 |
| Appears in Collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Cover Page.pdf | 30.21 kB | Adobe PDF | View/Open | |
| chapter page.pdf | 485.75 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.