Individual Investment Behavior towards Financial Market

Abstract

The study was conducted with the aim of studying individual investment behavior in financial market in Nepal. The main focus of study was to analyze the factors which have major effects in investment behavior of individuals in financial market. This research entitled Individual investment behavior towards financial market is an attempt to discuss the impact of factors (psychological, information, regulatory policies and firms image) on investment behavior of investors. The theoretical framework related to this issue has been mentioned and a relevant literature is reviewed. The literature review consists of some theoretical studies, as well as other practical ones. The methodology of the research is the quantitative one where a questionnaire was designed, distributed to a sample of 125 individual investors in Kathmandu valley. In addition, findings of the research are discussed in relation to research hypotheses and conclusions are drawn.