FACTORS IMPACTING ONLINE SHOPPER’S ACTION IN KATHMANDU VALLEY
Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Shanker Dev Campus
Abstract
The surge in information and technology has led to a rising trend of online shopping,
particularly in urban areas of Nepal, notably in the Kathmandu valley. This shift has proven
especially valuable during the COVID-19 pandemic, providing a convenient means of
acquiring products and services delivered directly to our homes. Online shopping offers a
vast array of options, including items that may not be readily available in physical stores.
This method reduces the risk of disease transmission, as there is no need to visit stores and
physically select items.
A study was conducted with 400 participants, all of whom had engaged in online shopping.
Both multiple-choice and open-ended questions addressing the factors influencing online
shopper behavior were administered through online platforms, utilizing Google Forms. The
collected data underwent analysis using IBM SPSS Software, involving Descriptive
Statistical Analysis and Correlation Analysis to draw insights from the information
gathered.
In the context of the Kathmandu Valley, various factors such as time efficiency, cost
considerations, access to information, and the availability of goods and services contribute
to the preference for online shopping. Convenience plays a significant role in the overall
customer experience and should be a central focus in the strategies and plans of retail
brands. The convenience factor is instrumental in business growth, making it a crucial
aspect of marketing. Having reliable information is an essential asset for any business,
serving as a critical tool for success.
Information allows you to monitor profitability, manage inventory and products, and
respond to customer demands. Correct information in online business help to facilitate the
business expansion. Availability of goods and services helps to fulfil the needs and wants
of the consumers. Cost and time-saving are the main factor which consumers choose to
shop online. The popularity of online shopping among Nepalese people has increased with
the different factors such as convenience, time-saving and cost, availability of goods and
services, information.
Keywords: Convenience, Information, Availability, Cost and Time Efficiency, Online
Shoppers Action