Browse
Recent Submissions
Item Customer Retention in Nepalese Commercial Banks(Faculty of Management, 2023) Subedi, SudipItem Digital Banking Service and Its Impact on Customer Satisfaction(Faculty of Management, 2023) Thapa, Tara BahadurAbstract As a result, digital banking services are essential to commercial banks' ability to develop and offer new goods and services with distinctive features as well as to reroute and redesign their internal business procedures in response to external shifts. The study's goal was to ascertain how well digital marketing techniques performed in relation to Nepal's commercial banks. The study employed a descriptive and informal research design. The 20 commercial banks that operate in Nepal made up the study's population. Primary data for the study were gathered via self-administered questionnaires. In order to analyze the data, descriptive statistics were used. The performance and effects of digital marketing tactics were evaluated using regression analysis. The ATM has a positive and significant relationship, according to the study. There is little correlation between consumer satisfaction and online banking. Additionally, a high positive correlation was discovered at the 1% level of significance, with the strongest correlations being seen with mobile banking and customer happiness. In a similar vein, there is a substantial positive correlation between satisfaction and credit and debit cards. The results of the regression analysis showed a linear association between customer happiness and ATM, mobile banking, and debit card usage. Customer satisfaction is significantly improved by ATMs. Additionally, it was shown that credit card and electronic fund services were positively negligible with regard to customer satisfaction, while debit card services are positively significant with regard to that same measure. However, internet banking is positively insignificant. Moreover, mobile banking is negatively insignificant with customer satisfaction. Keywords: ATM, Digital banking, Mobile Banking, Customer SatisfactionItem Marketing research on bamboo (A case study related to Kirtipur Municipality-8)(Department of Management, 2012) Ranjitkar, ChiragNot availableItem Consumer behavior and decision making process (with reference to two wheeler purchase)(Department of Management, 2014) Khanal, DamodarNot availableItem Factor Affecting Customer Satisfaction towards Online Payment(Faculty of Management, 2024) Magar, Desh Bahadur BurjaThis study examines the factor affecting customer satisfaction towards online payment. The study has followed descriptive and casual research design. This study used descriptive statistic, correlation analysis and regression analysis to analyze the data. This study reveals that the majority of the respondents agreed that convenience is the factor highly affects their customer satisfaction towards online payment and they believe that their customer satisfaction level is also high. The correlation analysis reveals that there is significant positive relationship between ease of use of online payment and customer satisfaction. Similarly, transaction speed of online payment has significant positive relationship with customer satisfaction. At the same time, there is significant positive relationship between convenience of online payment and customer satisfaction. Besides these, security of online payment has significant positive relationship with customer satisfaction. The multiple regression analysis shows that there is significant positive effect of ease of use of online payment on customer satisfaction. Likewise, transaction speed of online payment has significant positive impact on customer satisfaction. At the meantime, there is significant positive effect of convenience of online payment on customer satisfaction. Moreover, security of online payment has significant positive effect on customer satisfaction. Therefore, this study concluded that all the variables are major factors of customer satisfaction towards online payment. Keywords: Customer satisfaction, ease of use, transaction speed, convenience and security/privacyItem MIS in Nepal Investment Bank Limited (A Case Study of Human Resource Department)(Department of Management, 2011) Tuladhar, SunilNot availableItem A study on impact of sales promotion on sales of cold drinks (Comparative study of Coca-cola and Pepsi-cola in Kathmandu Valley)(Department of Management, 2011) Koirala, SumanNot availableItem Consumer satisfaction, dissatisfaction and complaint behavior in high involvement products(Department of Management, 2011) Shrestha, AbirajNot availableItem A study on E-marketing of tourism industry in Nepal(Department of Management, 2014) Mushyakhwo, SunilNot availableItem Mobile banking adoption: A test of mediation model(Faculty of Management, 2024) Panthi, AshokABSTRACT The study deal with mobile banking adoption aims to examine the relationship between technology, ease of use, usefulness, trust, security, satisfaction and Adoption Intention of mobile banking services. This study uses descriptive and casual research design for the systematic collection and presentation of data. The data were collected through hard copy of questionnaire. 400 user are selected as the respondents of the study by using convenient sampling method. Descriptive tools like correlation and regression are used in this study. Security, structural assurance, Ease of use, Usefulness and trust worthiness are independent variable while satisfaction is mediating variable. Adoption intention is used as dependent variable. The findings revealed that the adoption intention have shown the significant negative correlation with the trust worthiness. Likewise, adoption intention shows the significant positive correlation with security, structural assurance, ease of use, usefulness and satisfaction. Similarly, regression result shows that Assurance, usefulness, satisfaction, trust worthiness, security, ease of use on Adoption Intention is statistically significant. Usefulness and trust worthiness are negatively significant with adoption intention while security, assurance, ease of use and satisfaction are positively significant on adoption intention Key Words: Structural Assurance, Usefulness, Satisfaction, Trust Worthiness, Security, Ease of Use, Adoption IntentionItem A study on brand loyalty of juice items in Kathmandu Valley(Department of Management, 2012) Khanal, KrishnaNot availableItem Role of advertising in brand preference of soft drink(Department of Management, 2009) Pandey, SanuNot availableItem A study of role of advertising in brand choice and product positioning (with special reference to soft drinks in Lalitpur Sub Metropolitan City)(Department of Management, 2010) Shrestha, SunilNot availableItem Relationship between leadership and organizational learning (with reference to higher education)(Department of Management, 2013) Khatri, Shyam KajiNot availableItem Distribution channel and its impact on product availability of Sumy Distillery Pvt. Ltd. Nawalparasi(Department of Management, 2012) Poudel, Hom NathNot availableItem Analysis of risk and return on stock price: with reference to five commercial banks(Department of Management, 2012) KC, SarmistaNot availableItem A study on decision making process on television purchasing in Kathmandu Valley(Department of Management, 2010) Joshi, Basanti KumariNot availableItem Customer relationship management in e-business(Department of Management, 2012) Bade, JayandraNot availableItem Management information system in banking sector in Nepal (A case study of Laxmi Bank Ltd.)(Department of Management, 2011) Sharma Chalise, Laxmi KishorNot availableItem An analysis on marketing of boutique product in Lalitpur(Department of Management, 2012) Bhattarai, Chandra PrasadNot available