IMPACT OF VLOG MARKETING ON THE TRAVELING INTENTION OF PEOPLE IN KATHMANDU

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dc.contributor.authorSHAH, DEEPA
dc.date.accessioned2023-11-05T08:28:49Z
dc.date.available2023-11-05T08:28:49Z
dc.date.issued2023-04
dc.descriptionThe fast-paced advancements in technology and the trend of quickly capturing moments have significantly influenced how people perceive content creation on social media platforms such as blogs, vlogs, Facebook, and Instagram. Nowadays, people prefer a combination of visual, audio, and graphic elements in the content they consume, and vlogs provide the ideal format for accessing such content.en_US
dc.description.abstractSince the introduction of Vlogs, many influencers have been raised on internet or social platforms such as YouTube, Facebook, Instagram, and TikTok to share their personal experiences, but our organization has lately realized the fact of utilizing these platforms for marketing and brand building.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.14540/20469
dc.language.isoenen_US
dc.subjectVLOG MARKETINGen_US
dc.subjectVLOG MARKETING ON THE TRAVELING INTENTIONen_US
dc.titleIMPACT OF VLOG MARKETING ON THE TRAVELING INTENTION OF PEOPLE IN KATHMANDUen_US
dc.title.alternativeVLOG MARKETING ON THE TRAVELING INTENTIONen_US
dc.typeThesisen_US
local.academic.levelMastersen_US
local.institute.titleSchool of Managementen_US
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